The exceptional demand data for "The Wheel of Time" in the United States over the last 30 days confirms the show's popularity among American viewers. The outstanding demand for the show, which sits at 19.5 times the average show, provides a solid basis for valuing its worth. Content valuation powered by demand data can help entertainment executives determine the dollar value contribution of "The Wheel of Time" to any OTT platform or SVOD service.
Moreover, analyzing the rank of "The Wheel of Time" in the drama genre, alongside the list of shows that fans of "The Wheel of Time" also like, can help content distributors and programming directors build audiences for similar titles. This type of affinity analysis using demand data can also inform decisions on partnerships or collaborations that best suit a platform's target viewers.
In addition to this, leveraging the global performance of "The Wheel of Time" using travelability data can help networks and studios expand their international distribution. Knowing where in the world is the show in demand, and how it ranks globally, is a valuable tool beyond its current popular status in the US.
It is relevant to note that although there has been a decrease in demand for "The Wheel of Time" in the United States in March, analyzing its momentum using demand data shows exceptional growth over time. Therefore, entertainment executives should not disregard the show's potential long-term success.
Finally, understanding which regions or markets display the most significant demand for "The Wheel of Time" globally helps content distributors and TV executives target investment opportunities strategically. The outstanding demand for the show in multiple regions like Canada, Russia, Sweden, Israel, among others, confirms its global appeal and potential for profit.
In conclusion, demand data is an essential tool used by entertainment executives to make informed content, acquisition, distribution, and programming decisions. By examining the performance of a show like "The Wheel of Time" across different markets over time, entertainment executives can gain a better understanding of viewers' tastes and preferences. This information can help them identify opportunities to optimize content, reduce churn, expand their audience, and reduce risks while driving higher margins.
