As an entertainment executive, the analysis of "The Wheel of Time" for the month of January 2024 in the United States provides us with valuable insights that can aid in content decisions and help us make informed acquisitions. By using demand data from Parrot Analytics, we can better understand how our content is being received.
Content Valuation Using Demand Data:
Parrot Analytics' content valuation system, which is powered by global content demand and supply, helps executives to determine exactly how much to spend on content. By analyzing demand data, executives can calculate the ROI of a specific title for any given platform. For example, for "The Wheel of Time," executives can use the Parrot Pulse to determine its global performance across six dimensions. The system reveals the dollar value contribution of any title to any platform in any region.
Understanding Audience Demand:
Understanding the appeal of specific genres, the most popular shows in specific markets, and the popularity of a specific show helps executives to determine the shows worth and how it is performing within the market. "The Wheel of Time" has achieved phenomenal demand within the US entertainment market, with 22.7 times demand relative to the average show in the country over the past 30 days. Furthermore, the analysis provides us with insights into how the show is doing elsewhere in the world.
Optimizing Content Strategy:
Demand data enables entertainment executives to optimize their content strategy, including release schedules and pricing strategies. For "The Wheel of Time," executives can use the information about audience declines and spikes in demand, alongside data on the best and worst-performing markets, to determine an optimal strategy.
Content Acquisition and Distribution Decisions:
By examining shows that are popular with "The Wheel of Time" fans, executives can acquire similar content that is more likely to be a hit with that audience. Meanwhile, demand data can provide essential insights into which platforms to target for distribution of the content. By looking at "The Wheel of Time's" status as a current show with outstanding demand, executives have access to data that can help guide their decision-making process, resulting in better content acquisition and distribution decisions.
Understanding and Winning Over the Audience:
Finally, Parrot Analytics' demand data provides executives with invaluable insights into their current audience, enabling them to tailor their marketing campaigns more effectively. Moreover, demand data can help with questions around subscriber retention and acquisition. For example, executives can use "The Wheel of Time" data to understand which titles they should buy if they want to grow their audience or keep their current audience happy.
In conclusion, Parrot Analytics' content demand data can be used to inform strategic decision-making for entertainment executives across content valuation, audience demand, optimizing content strategy, content acquisition, distribution decisions, and understanding the audience. As shown above, an analysis of "The Wheel of Time" in the United States in January 2024 demonstrates how demand data can be applied, providing insights on how to make informed decisions. By leveraging demand data, entertainment executives are well-equipped to make more informed decisions, leading to better content, better business outcomes, and higher profits.
