Demand data for "Those Who Can't" can provide insights into various aspects of content decision making for executives in the entertainment business. Firstly, the demand data can be used for content valuation to determine the show's worth to the platform in the United States market. With its 2.6 times higher demand than the average show, this series has good demand, suggesting it is a valuable asset for the platform. However, the decreasing trend over the last 90 days may raise concerns about the show's potential to drive subscription and mitigate churn in the long term.
Secondly, demand data can inform acquisition and distribution decisions by revealing which shows are resonating most with the audience. By examining the list of shows that "Those Who Can't" fans also like, executives can identify opportunities to acquire or produce similar content that can attract a similar audience.
Thirdly, demand data can be used to inform programming decisions. Insight into the genres that are resonating most with the audience can inform executives about the types of content they should focus on to attract new subscribers to their SVOD service. Additionally, by optimizing the release strategy for the content based on demand data, executives can ensure the show's commercial success.
Fourthly, demand data can inform the global expansion of the OTT platform. By examining how "Those Who Can't" is performing in the top 10 global markets, executives can identify markets where the show has the potential to attract new subscribers.
Finally, demand data can inform talent selection and strategic partnerships. The affinity analysis can reveal the best talent or brand that can help executives expand their audience.
However, executives should also pay attention to other dimensions of the show's performance, like its travelability and franchisability when making long-term content decisions. For example, "Those Who Can't" has poor travelability, indicating it has limited international demand relative to its home market, while its franchisability is also poor, indicating that it has limited potential for spin-offs or franchise opportunities. Therefore, executives should take a balanced approach to content decisions, considering both short-term and long-term performance to maximize the ROI for their platform.
