Content valuation uses demand data to determine the worth of a series. Parrot Analytics' content valuation system provides TV executives with data-driven insights about content value contribution, platform-specific marginal revenue, and engagement across catalogues. By examining the demand data for "Those Who Can't," executives can use this information to make better-informed decisions about content acquisition, distribution, and programming.
For instance, executives can use demand data to answer questions related to performance, such as how well a show is doing relative to the market average, and how its demand trends have been evolving over time. For "Those Who Can't," executives can see that it has a demand ranking of 3.2 times the average show in the US, which is good, but has been decreasing in popularity lately. They can also see that the show ranks in the 87.6th percentile in the comedy genre, which indicates that it has higher demand compared to its peers.
Furthermore, executives can use the demand data to identify other shows that fans of "Those Who Can't" are also interested in, such as "People Of Earth," "Year Of The Rabbit," and "Better Call Saul Presents: Slippin' Jimmy". Executives can leverage this information to develop strategies that showcase similar content to attract more viewers and potentially boost demand.
Besides program-related decisions, executives can use Parrot Analytics demand data to help with decisions concerning the supply and demand for content, identifying under-monetized titles, or discovering new opportunity markets based on demand trends. With travelability data, executives can also strategize where to distribute content globally, and with franchiseability data, they can pinpoint the possibility of monetizing IP for the show.
In conclusion, using demand data, executives can gain a deeper understanding of their content's performance, gauge regional receptivity to a show, anticipate potential downturns, and optimize content relevance and findability. Demand data serves as critical business intelligence when making informed decisions about content valuation, acquisition, distribution, and programming.
