As an entertainment executive, using demand data can provide valuable insights to make more informed content, acquisition, distribution, or programming decisions. For instance, analyzing the demand data of "Those Who Can't" in the United States can offer various benefits.
Using demand analysis to evaluate content valuation, "Those Who Can't" has a good demand providing a higher value compared to the average TV show in the United States. Knowing how much content is worth is crucial for content acquisition decisions and makes it worth continuing the show's production.
Global audience demand data can help identify the most popular genre and content for the extensive international audience. Evaluating the audience demand globally for "Those Who Can't" can unveil the show's potential for international markets, outline the most popular countries it can be distributed to, and determine the viability of expansion into foreign markets.
Comparing the performance of the show on a 1-year rolling basis versus the last 30 days highlights the show's current trend. In this case, the show's rolling year average demand on Parrot Analytics' platform is higher than the last 30 days, but its recent success has increased demand. This can impact future programming and promotional decisions.
Understanding the audience demand for "Those Who Can't" can aid in providing recommendations for other TV shows likely to attract similar audiences, lowering customer churn, and improving subscriber acquisition. Parrot Analytics' metadata also shows that the audience for "Those Who Can't" also watched other shows like "Dead of Summer," "White Collar," and "The Vow," which can aid in providing recommendations for similar shows to users.
Analyzing the global demand for the show can provide insights into how to expand the show's fan base, increase its longevity, and provide new monetization opportunities. If the show's reach or franchisability is low, it could be beneficial to pursue spin-off potential, collaborations with other companies, or international distribution to increase global reach.
Whether it is the viability of international markets, content valuation, programming decisions, or identifying potential audience demand, utilizing demand data can be a crucial part of entertainment executives' strategic decision-making process.
