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Maximizing Content Decisions: How Demand Data Analysis Informs Entertainment Executives

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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - November 2023

If you are an entertainment executive looking to make informed content decisions, the analysis of "Those Who Can't" provides valuable information that you can use. For example, you can use the high audience demand for the show to justify investing more resources into it, and to calculate its value to your platform. Parrot Analytics' content valuation system is based on demand data, which reveals the dollar value contribution of any title to any platform in any region.

You can also use the insights about the show's performance, such as its audience demand compared to the average show, to determine its popularity. You can use this information to make acquisition decisions and estimate the ROI that the titles will bring to your platform. You can also assess the content's ability to retain your current audience and drive subscriptions.

Another use of demand data is for competitive benchmarking. You can compare "Those Who Can't" against other titles available on the market, and use this information to make informed decisions about programming, distribution, and marketing. The show's metadata information about its season profile can also be used to assess its potential for sequels or spin-offs.

Finally, by examining the top 10 global markets where "Those Who Can't" is most in-demand, you can gain insights into where the show is most popular and what regions have potential for expansion. This information can help you make expansion decisions and create globally appealing content that can maximize your future content investments.

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