With 15.4 times the audience demand of the average show in the United States over the last 30 days, "Vanderpump Rules" has been one of the most popular shows during this period. This level of demand for a show indicates that it may be worth a significant amount to any platform that has it. The outstanding audience demand for this show, as measured by Parrot Analytics' demand data, can be used by executives at OTT, SVOD platforms, and linear networks to make informed acquisition decisions and to identify strategic assets. By examining demand data, industry executives can determine how much a title is worth to their platform and make more informed content valuation decisions.
Demand data can be particularly useful to help in programming decisions, including decisions about release strategy and pricing. By calculating a TV series or movie's demand data, executives can assess a series' ability to drive subscriptions and mitigate churn. This data can help them determine the optimal release strategy and pricing for their content. When they calculate the ROI that a specific title will bring to their platform, they use demand data to help ensure that they make informed programming decisions that align with audience demand.
Audience demand data, as measured by Parrot Analytics, can be used to value content, assess opportunities for monetization, inform decisions around subscriber acquisition and retention, and help dovetail with a potential distribution strategy. By utilising Parrot Analytics' data, a network or studio can learn about local audiences' tastes and tailor their content lineup accordingly. For example, OTT executives can use demand data to see that "Vanderpump Rules" outperforms the demand of the average TV show in the top 10 global markets, including the US, Canada, Netherlands, Australia, and more.
Demand data also helps distill insight that can be useful in supply and demand decisions, including identifying which types of content exhibit the most opportunity for acquisition or production. If the content is successful, supply will need to fuel demand. Sustained demand is a critical part of longevity, which measures how well an audience's interest in a series is maintained over time. "Vanderpump Rules" has achieved an outstanding level of longevity.
Executives can also use demand data to make more informed marketing decisions. For instance, the Parrot Pulse feature on "Vanderpump Rules" provides executives with insight into the show's momentum and pace of growth, which they can use to make informed marketing decisions.
The outstanding audience demand for "Vanderpump Rules" across multiple dimensions, including its global performance, momentum, longevity, franchisability, and reach, suggests that the show is an asset worth investing in for industry executives. In conclusion, demand data, like that provided by Parrot Analytics, can help entertainment executives from OTT and SVOD platforms, TV production other companies, talent agencies, content distributors, and networks make informed acquisition, content valuation, programming, and distribution decisions.
