As an entertainment executive, Parrot Analytics' demand data on "Vanderpump Rules" can provide you with valuable insights that can support your content decisions. Here are some of the key ways you can leverage the data:
1. Content valuation: The outstanding demand for "Vanderpump Rules" in the United States indicates that it is worth a premium. Using demand data, you can calculate how much revenue it is driving and the ROI it would bring to your platform. The data can also reveal how a title drives engagement across your catalog and its ability to mitigate churn.
2. Audience Taste & preferences: The audience's affinity for "Vanderpump Rules" and other shows revealed in the analysis can be used to identify valuable insights into your viewers' preferences. What genres and themes resonate most with viewers, and which ones should be emphasized in upcoming productions? Knowing that "Vanderpump Rules" appeals to fans of "Game of Thrones," "The Mandalorian," and "Law & Order: Special Victims Unit" suggests that the audience enjoys high-intensity dramas, suspense, romance, and thrills.
3. Release strategy and pricing: Analysis of the show's demand can help you plan the best release strategy for your content. The report shows that the show experienced a spike in demand in late November 2023 in the United States. This spike could be due to a number of factors, such as the release of new episodes or a marketing campaign. The show's travelability is good, which means it could also be a hit in international markets. Demand data can reveal price sensitivity by market, uncovering optimum pricing for a series.
4. Market trends and competition: As an entertainment executive, you could benefit from comparing "Vanderpump Rules" against other titles available on the market, and which OTT or linear networks are broadcasting them. This information can inform strategic decisions on what content to produce and which platform or distributor best fits the content.
5. Subscriber acquisition and retention: The data can help you decide which titles to acquire if you want to grow your audience or maintain your current subscribers. Analyzing the data on the top 10 global markets where "Vanderpump Rules" is in-demand and the corresponding trends, audience demographics, and subscription models can reveal opportunities for your content.
Overall, "Vanderpump Rules" is a profitable show with a dedicated fanbase that can help inform local or global content decisions. Content valuation tools can reveal more granular insights into the show's value. Leveraging demand data can help you measure local, regional, or global interest in your titles, optimize your marketing campaigns, and make evidence-based decisions that drive revenue, retention and brand recognition.
