Are you a TV executive looking to acquire or produce a reality show that has a loyal following and the potential for international success? If so, then "Vanderpump Rules" may be a show worth considering. The recent audience demand analysis of the show as of July 2023 in the United States shows that, although its demand has decreased by 19.4%, it still achieves an outstanding 20.3 times the audience demand of the average show in the country over the past 30 days. Moreover, the show ranks in the 99.8th percentile in the reality genre and outperforms the average show in the top 10 global markets, with the United States being the show's top market globally, followed by Canada.
For OTT or SVOD platforms seeking to evaluate content licensing deals, demand data can reveal a show's dollar value contribution in different regions and at different times. Meanwhile, for TV series financing companies or entertainment talent agencies searching for the next big hit, demand data can help in making more informed content decisions by revealing which genres and topics are trending in the local markets or globally. Additionally, by measuring a TV show's franchisability, momentum, and reach, executives can have a better understanding of its long-term potential and devise a more targeted marketing strategy to attract different audience segments.
For content distributors, demand data pairs well with content valuation to help them make more informed distribution decisions. Parrot Analytics' content valuation system can help calculate the ROI a specific title will bring for any platform, assess a TV series' ability to drive subscriptions, and mitigate churn. Furthermore, by examining the performance of a TV show on a rolling year basis compared to the last 30 days, distributors or linear networks can gain insights into audience behavior and adjust distribution strategies accordingly.
Finally, demand data can benefit TV production companies or studios looking to optimize their pre-release marketing or tailor their production portfolio to meet the interests of their current audience. By identifying audience preferences and taste clusters, companies can increase the likelihood of a show’s success by strategically testing different aspects of the content and partnering with talent or brands that expand their audience reach.
In summary, demand data is a powerful tool for TV executives across the industry who are looking to make more informed content decisions. Whether it is evaluating content licensing deals, selecting content for investment, identifying uncaptured market opportunities, or tailoring marketing or production strategies, demand data helps executives make informed decisions which can be driven by the content valuation system. Thanks to demand data, executives can reveal insights, develop more targeted strategies, and find new ways to engage and retain audiences.
