If you are an entertainment executive, you can use demand data to make informed content acquisition, distribution, and programming decisions. One tool that can help you assess the value of your titles is Parrot Analytics' content valuation system, which is based on global content demand and supply. By using the demand data on shows like "Vanderpump Rules," you can answer questions such as how much a series is worth, how it drives engagement across the rest of the catalog, what shows potential for spin-offs, and how to optimize its release strategy and pricing. Here are some of the ways demand data can be useful in your decision-making process:
1. Content valuation: You can use the Parrot Analytics content valuation system to determine how much to spend on content and to reveal the dollar value contribution of any title, to any platform, in any region. By examining global audience demand and supply data, you can assess a TV series' ability to drive subscriptions and mitigate churn, as well as calculate the ROI a specific title will bring for any given platform.
2. Audience demand: With the information on the outstanding demand for "Vanderpump Rules," executives can determine the value of this title for their platform. The data reveals that the show has higher demand than 98.8% of all reality titles in the United States, which suggests that it has a devoted and engaged fan base.
3. Competitive benchmarking: Demand data can be used to compare "Vanderpump Rules" against other titles available on the market, enabling executives to identify which shows are performing well among audiences and which ones may require additional marketing and promotion.
4. Pre-release marketing: Demand data can help executives optimize their marketing campaigns ahead of the "Vanderpump Rules" premiere- by identifying the most popular genres in the local market and tailoring messaging for the target audience.
5. Audience insights: By examining what other shows fans of "Vanderpump Rules" enjoy, executives can gain a better understanding of their target audience's tastes and interests, allowing them to make more informed content decisions that will resonate with viewers.
By leveraging demand data, executives can feel more confident in their content acquisition, distribution, and programming decisions, which can lead to more successful shows and higher engagement among audiences. For example, by examining "Vanderpump Rules" performance over time globally as measured by Parrot Pulse's six categories, you can better understand the show's potential. Overall, the demand data for this series is outstanding, with high rankings for audience demand and momentum, and potential for growth through spin-offs and franchises.
