The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing audience demand data can help make more informed decisions about content acquisition, distribution, programming, and content valuation. Let's examine how demand data can inform decisions regarding one strong performer, "X-men," as an example:
Content Valuation: Executives need to understand how to determine how much to spend on content, and Parrot Analytics' content valuation system based on demand data can reveal the dollar value contribution of any title. For "X-men," the show's audience demand is outstanding. Its demand is 8.4 times the average show in the United States over the last 30 days, which demonstrates its high level of worth. With 74.9% increased audience demand in March, it shows continued growth, which could impact its future content valuations.
Subscriber Acquisition & Retention: Executives want to know which titles can help attract and retain subscribers. "X-men" has higher demand than 92.5% of all animation titles in the United States, indicating its popularity. The show has been trending positively in the last 90 days and recently saw a surge in interest. By examining the top 10 global markets where "X-men" is most in-demand, we see that it outperforms the demand of the average TV show in each of them, especially in the US market.
Discovery & Recommendations: Understanding an audience's preference is crucial in making informed content decisions. Parrot Analytics' demand data has revealed that "X-men" has a dedicated and broad audience. The show's fanbase has a strong presence in the United States, Switzerland, Canada, Poland, and Israel, among other countries. By examining similar shows that audiences of "X-men" like, networks or platforms could develop specific recommendations or content orchestration strategies to attract more viewers.
Momentum: In terms of audience growth, executives can use demand data to gauge momentum across dimensions such as pace of growth, longevity, and spin-off potential. "X-men" has good momentum, with increased demand in recent months. Its longevity is good as it has maintained strong demand over time. Its spin-off potential is poor, indicating that expanding the brand may not be in the best interest of a network or platform.
Reach: Executives make informed decisions by understanding the number of people expressing demand for a show. By examining Parrot Analytics' demand data, we can see that "X-men" has a dedicated but broad fan base. This show could attract new subscribers to any streaming platform since it appeals not just to a narrow audience but had a wider group of viewers who expressed demand.
By analyzing audience demand data, executives can make more informed decisions about content acquisition, distribution, programming, and content valuation. As seen through "X-men," demand data can identify strong performers, inform subscriber acquisition and retention, guide future content recommendations and orchestration strategies, and gauge momentum and reach.
This is X-men's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well X-men travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s X-men is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for X-men, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for X-men in the United States. We provide our partners with valuable entertainment industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.