The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is critical to making informed decisions about content acquisition, distribution, and programming. Parrot Analytics empowers executives like you with the most comprehensive dataset of global demand for television content. The recent performance of "XO, Kitty" in the United States illustrates how audience demand data can be used to make informed decisions.
One application of demand data is content valuation. By analyzing the demand for "XO, Kitty," we can determine its economic value to a platform relative to other titles. According to Parrot Analytics' content valuation system, "XO, Kitty" has a dollar value contribution higher than the average show in the United States over the last 30 days, which indicates its potential in terms of content valuation.
Furthermore, understanding audience demand data informs programming decisions. By analyzing the show's rank and genre performance, we can see that it achieves the peak rank of #2081, moving up in its rank by 314 spots during January in the United States. Additionally, "XO, Kitty" ranks at the 94.5th percentile in the Romance genre, suggesting it could be a solid addition to a network or SVOD platform's collection of romantic shows.
It is also valuable to understand the evolving performance of a show. During January, audience demand for "XO, Kitty" increased in the United States by 20.7%, demonstrating that the show is gaining traction in this country. However, a review of the year-long performance of the show reveals that while it hit a peak demand of 28.3 times the average show, in the last 30 days, the peak demand only reached 4.5 times the average show. This downwards trend in performance likely indicates that its popularity has decreased, and the SVOD platform executive should consider this information when deciding whether to renew the series.
The Parrot Pulse measures the global performance of "XO, Kitty" across six dimensions such as worldwide audience demand, travelability, momentum, and more. The show's global audience demand is good, showcasing that it could fare well in other countries. The high momentum of the show indicates that its popularity is increasing quickly, while its franchisability is okay. Understanding a show's success across these six dimensions can help in decision-making regarding the acquisition, distribution, or programming of the show and potential spin-off content.
Finally, it's critical to consider the show's demand in different markets. Parrot Analytics provides insight into the popularity of "XO, Kitty" in the United States, South Korea, the Philippines, South Africa, China, Brazil, Kenya, Canada, and India. By understanding the market-level demand, executives can make data-driven decisions about programming and acquisitions in different regions. In this case, with "XO, Kitty," we found that it outperforms the demand of the average TV show in each of these markets.
Overall, analyzing the demand of "XO, Kitty" in the United States reveals powerful insights into the show's current popularity, performance over time, and potential value to a network or SVOD platform. By leveraging Parrot Analytics’ vast dataset of demand data, entertainment executives can make more informed decisions about the shows and movies they choose to program, acquire, and distribute on their platform.
This is XO, Kitty's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well XO, Kitty travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for XO, Kitty, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for XO, Kitty in the United States. We provide our partners with meaningful TV series analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.