The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives across the entertainment industry can leverage demand data insights, such as those provided by Parrot Analytics, to make more informed content acquisition, distribution, programming, and content valuation decisions. To illustrate the power of demand data insights, let's consider the case of the TV series "You Me Her," which aired from 2016 to 2020.
Firstly, content valuation is an essential part of content acquisition, and demand data insights can help executives answer critical questions related to content valuation. For example, by using demand data to calculate the dollar value contribution of "You Me Her" to any platform in the United States, executives can determine its true earning potential, how much to spend on the title, and assess its ability to drive subscriptions and mitigate churn.
Secondly, executives can use demand data to inform content acquisition decisions by analyzing trends in series demand and identifying what type of content exhibits opportunities to acquire or produce; for instance, "You Me Her's" audience demand has decreased in the United States by 2.5% during March, signaling a change in demand patterns.
Thirdly, distribution decisions can be informed by looking at "You Me Her's" global performance across various dimensions like travelability, momentum, and reach. For example, despite having poor franchisability spin-off potential, the show's reach, which is the number of people expressing demand for the show, is good. Also, by examining the show's top 10 global markets' performance, executives can make more informed decisions about territory expansion initiatives.
Fourthly, programming decisions can be informed by identifying the show's affinity analysis, which helps identify the best talent, brands, and other TV shows likely to expand the audience. This can be done by mining "You Me Her's" metadata and identifying shows that also attract similar fans, such as "Love Island USA," "Killing Eve," and "The Flash."
Lastly, to do content marketing right, executives need to know the show's current audience's taste clusters. By examining audience demand patterns across all platforms, as shown with "You Me Her," executives can craft the optimal release strategy and pricing by identifying the show's peak demand and understanding other demand patterns across different periods. Besides, this insight also helps in determining which elements of existing shows fans like the most, and how to optimize upcoming productions for success.
In summary, the "You Me Her" case shows how demand data insights can support executive decision-making processes in content valuation, acquisition, distribution, and programming. By leveraging demand data insights, executives can make informed decisions that will help them create and deliver the right content to the right audience at the right time.
This is You Me Her's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well You Me Her travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Audience Network‘s You Me Her is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Audience Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for You Me Her, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Family Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for You Me Her in the United States. We provide our partners with deep television series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.