The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions, demand data can be a powerful tool in maximizing their investment. As seen through analyzing the demand for "Yu Yu Hakusho" in the United States in March 2024, demand data can provide insights into a show's popularity, market performance, and global travelability.
For content valuation, demand data can reveal the dollar value contribution of any title to any platform in any region. It can help answer questions such as how much a series is worth, how much a title drives engagement across the rest of the catalog, and how a series will perform as an acquisition-driving or churn-reducing title. By quantifying the platform-specific marginal revenue contribution and assessing a TV series' ability to drive subscriptions and mitigate churn, executives can determine how much to spend on content.
Additionally, demand data can be used to make more informed acquisition and distribution decisions. For example, analyzing the top 10 global markets where "Yu Yu Hakusho" is most in-demand can reveal which markets show the most potential for audience growth and where the series would fit best on a distribution platform. Additionally, the show's strong performance in these markets can also provide insights into which types of content to acquire or produce.
Demand data can also provide insights into a show's programming decisions. By examining the show's rank, audience demand, and the genres and titles that fans of the show also enjoy, executives can better understand the audience for the show. This can help inform an optimal release strategy and pricing. It can also uncover under-monetized titles, allowing executives to find new opportunity markets for content distribution.
Finally, demand data can inform the development of franchises or spin-offs by revealing a show’s spin-off potential or its global performance. Even for older titles like "Yu Yu Hakusho," demand data can prove valuable in understanding its ongoing longevity. By measuring how well demand is maintained over time, as well as the pace of audience growth, executives can determine which catalog content should be acquired to increase engagement and retaining customers.
In conclusion, demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. It provides a powerful tool for content valuation, enables scalable concept testing, helps with decisions concerning supply and demand, and is useful for both subscriber retention and acquisition. Essentially, demand data based on global content demand and supply provides executives with the insights needed to invest their resources where it counts.
Yu Yu Hakusho's travelability to the United States in the last 30 days is 91%, which means that the audience demand for Yu Yu Hakusho is 91% of the demand in its country of origin, Japan. Click through to another market to discover how well Yu Yu Hakusho travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s Yu Yu Hakusho is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yu Yu Hakusho, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Yu Yu Hakusho in the United States. We provide our partners with deep TV insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.