The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to use data-driven decisions when it comes to content decisions, acquisitions, distribution, and programming decisions. An example of this is examining the demand data for "Dragon Ball Super" in South Africa in October 2023.
Demand data can help in content valuation by revealing the dollar value contribution of any title to any platform in any region. Using demand data, you can determine how much a title is worth and how much its value is driven by demand for one of its stars. For example, with 12.1 times the audience demand of the average show in South Africa over the last 30 days, "Dragon Ball Super" has outstanding demand. Only 2.7% of all TV shows have this level of demand.
Demand data can also inform programming decisions by revealing the most popular genres in a market and the titles that are the most popular among audiences. In the case of "Dragon Ball Super," it ranks at the 99.8th percentile in the comedy genre in South Africa, indicating its high demand among audiences in that genre. Additionally, the Parrot Pulse for "Dragon Ball Super" provides an independent measure of its global performance across six dimensions, including its worldwide audience demand, travelability, longevity, momentum, franchisability, and reach.
Demand data can be used to determine acquisition and distribution decisions as well. For instance, by using demand data, you can determine how well a title will perform on your platform and calculate the return on investment. With regard to Dragon Ball Super, examining the top 10 global markets where the title is most in-demand over the last 30 days shows that it outperforms the average TV show in each of these markets, indicating its broad appeal.
Demand data also helps in decision making related to marketing and pricing strategies. By examining the demand trends for "Dragon Ball Super" over time, we can see that its demand has been steadily increasing, with a 4.8% increase in peak demand in the last 30 days compared to the previous year.
In essence, leveraging demand data provides a powerful tool for executives looking to make more informed content, acquisition, distribution, or programming decisions. From evaluating content valuation to determining optimal release strategies and pricing, to measuring the effectiveness of a marketing campaign, executives can benefit from examining this data to ensure the success of their businesses and satisfy their audiences.
Dragon Ball Super (ドラゴンボール超[スーパー])'s travelability to South Africa in the last 30 days is 117%, which means that the audience demand for Dragon Ball Super (ドラゴンボール超[スーパー]) is 117% of the demand in its country of origin, Japan. Click through to another market to discover how well Dragon Ball Super (ドラゴンボール超[スーパー]) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dragon Ball Super (ドラゴンボール超[スーパー]), for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Dragon Ball Super (ドラゴンボール超[スーパー]) in South Africa. We provide our partners with valuable TV series know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.