The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives, have you ever wondered how to effectively evaluate the value of content for your platform or network? Have you ever questioned if your content offering resonates with your target audience? Are you looking for a way to better understand which titles to acquire or produce? Look no further, as demand data from Parrot Analytics can provide answers to your content decisions.
Let's take a look at "Jujutsu Kaisen" as an example. With 20.2 times the audience demand of the average show in South Africa over the last 30 days, demand for "Jujutsu Kaisen" is outstanding. Through demand data analysis, we can learn that the show ranked at #1 in South Africa during October and moved up its rank by 3 spots. Additionally, the show ranks at the 100th percentile in the animation genre and experienced increased demand by 4.3% during October in South Africa. These metrics indicate that "Jujutsu Kaisen" continues to be popular in South Africa, so the OTT platform or TV network can expect that the content will contribute a high dollar value to the overall content offering.
Furthermore, Parett Analytics' content valuation system is powered by global content demand and supply. Using this system enables executives to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. In the case of "Jujutsu Kaisen," demand data reveals that the show's worldwide audience demand across all platforms and its travelability, or international demand relative to its home market, are exceptional.
Demand data can also provide insights into how well audience demand is maintained over time, which is known as longevity. "Jujutsu Kaisen" boasts exceptional longevity, indicating that viewers are still highly interested in the show despite its release date over two years ago.
Another advantageous feature from demand data is the understanding of the audience that enjoys a particular title and why. By analyzing data from popular TV shows with similar viewership as "Jujutsu Kaisen," executives can make more informed acquisition decisions that are driven by data, rather than by guesswork. For example, demand data shows that fans of "Jujutsu Kaisen" also enjoy shows like "Demon Slayer: Kimetsu No Yaiba," "Rick And Morty," and "The Rising Of The Shield Hero." Executives can leverage this information to make more informed content production or distribution decisions.
Demand data also provides useful information on which markets your content resonates with. For "Jujutsu Kaisen," the top market globally is the United States, with exceptional audience demand of 37.8x. With this information, executives can increase their content's value by targeting their marketing efforts in countries where the show is in high demand and expanding their overall audience reach.
Finally, demand data can reveal a show's momentum, which is the pace of growth. In the case of "Jujutsu Kaisen," demand data shows that its momentum is exceptional and its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are exceptional. These are all vital considerations to understand the value of a title and its future potential.
In conclusion, entertainment executives can use demand data to quantify how their content has performed in the past, discern potential future successes, and make informed decisions when it comes to content acquisition, production, and distribution. Parrot Analytics' powerful content valuation system based on demand data allows executives to estimate a show's value, enabling them to make strategic decisions about content. By understanding which titles to acquire or produce, or the potential of a title for international success, executives can maximize the value of their content on their platforms and stand out in today's competitive entertainment landscape.
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Acquire the best shows from partners such as JNN to fortify your competitive position in South Africa. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jujutsu Kaisen (呪術廻戦)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular JNN‘s Jujutsu Kaisen (呪術廻戦) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jujutsu Kaisen (呪術廻戦), for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on May 10, 2024, midnight PST using global television demand data from Parrot Analytics for Jujutsu Kaisen (呪術廻戦) in South Africa. We provide our partners with essential OTT analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.