The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have many decisions to make about which TV series to acquire, distribute, or program. Demand data is an essential tool for making informed content-related decisions. Using the example of "Jujutsu Kaisen" in Brazil as reported by Parrot Analytics, we can see how demand data can be used to inform content valuation, distribution decisions, acquisition decisions, and programming decisions.
Firstly, content valuation uses demand data to answer questions about how much TV series is worth. According to the Parrot Analytics report, demand for "Jujutsu Kaisen" in Brazil is exceptional. It achieved 37.5 times the audience demand of the average TV show, and it is currently in the 100th percentile in the action genre. These figures are indicative of a TV series with high valuation, which means that platforms would likely be willing to spend more to acquire the rights for the show for broadcast or streaming.
Secondly, demand enables us to value IP globally. By examining the top 10 global markets where "Jujutsu Kaisen" is the most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, including the United States, Japan, and Brazil. Demand for "Jujutsu Kaisen" across a broad range of markets will increase the show's valuation, making it a great acquisition for any streaming platform or network.
Thirdly, programming decisions can be made by allowing demand to inform scalable concept testing. For example, executives can study which elements of existing content fans like the most, such as the characters or plot, and incorporate similar elements in upcoming productions to optimize success. In the case of "Jujutsu Kaisen", we know that it is doing exceptionally well in Brazil, ranking #2 in the country during March 2024. Executives can utilize this information to plan for broadcasting or streaming the show in other markets with a similar demographic.
Fourthly, audience demand data can help with decisions concerning supply & demand. Knowing that "Jujutsu Kaisen" ranks at the 100.0th percentile in the action genre during March in Brazil, executives can make informed decisions on producing or acquiring similar titles to capitalize on the current high-demand trend.
Lastly, the report provides information on how the momentum, longevity, reach, travelability, and franchisability of "Jujutsu Kaisen" compare against the benchmark average. Executives can use this information to make decisions about whether to purchase the rights to broadcast or stream the current or upcoming seasons of the series.
Overall, demand data is a powerful tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. With Parrot Analytics' content valuation based on demand data, executives can estimate the economic value contribution of any title, which is critical when deciding which titles to acquire or produce. With the capability of demand data to answer various questions concerning programming, optimization, and performance, it plays a vital role in the entertainment industry, ensuring executives make informed decisions that improve their bottom line.
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Our TV audience measurement dataset is truly global. Discover how popular JNN‘s Jujutsu Kaisen (呪術廻戦) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jujutsu Kaisen (呪術廻戦), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on May 10, 2024, midnight PST using global demand datasets from Parrot Analytics for Jujutsu Kaisen (呪術廻戦) in Brazil. We provide our partners with valuable content competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.