The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform or SVOD platform executive, demand data can provide valuable insights into programming decisions, particularly when it comes to content valuation. Looking at the example of "Teen Titans" in Argentina, we can see that the show has had outstanding audience demand, with the October data showing the show having 11.2 times the audience demand of the average show in the market. Understanding the demand data can help value the show and provide insight into how much to spend on content.
As a TV series financing company, using demand data on a show like "Teen Titans" can help inform investment decisions. The data shows that the show has been increasing in popularity, with demand in Argentina having increased by 4.8% in the last 30 days. This could suggest that the show has potential for future growth and could be a worthy investment opportunity.
For entertainment talent agencies, understanding audience demand can help with talent recruitment and brand partnerships. The data for "Teen Titans" shows that the show is performing well in the thriller genre, ranking at the 99.8th percentile in October in Argentina. Comparing the shows that fans of "Teen Titans" also like can help identify potential brand partnerships or collaborations. Utilizing the show's outstanding demand and reach can help attract talent.
As a TV production company or studio, analyzing audience demand can help inform content acquisition and production decisions. The demand data for "Teen Titans" shows that the show has outstanding audience demand in several global markets, including the United States, Brazil, Canada, Venezuela, South Africa, Paraguay, Jamaica, Mexico, and Trinidad & Tobago. This information can help identify potential markets for distribution and inform production decisions for future seasons or spin-offs.
For linear network or pay TV network executives, demand data can be used to inform programming decisions and create programming strategies. For example, the data shows that the demand for "Teen Titans" spiked in late October 2023 for Argentina. Understanding peak demand periods can help networks schedule programming accordingly. Additionally, leveraging the outstanding demand of a show like "Teen Titans" can help drive audience engagement and mitigate churn.
Overall, utilizing demand data, as exemplified by the popularity of "Teen Titans" in Argentina, can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By assessing the market trend, performance, peak demand period, public sentiment and audience interest of a show, entertainment executives can strategically invest in content and improve audience engagement. Understanding the demand data can also help with content valuation and determining the return on investment for financing and acquisition decisions.
Teen Titans's travelability to Argentina in the last 30 days is 16%, which means that the audience demand for Teen Titans is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Titans travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Teen Titans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Titans, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Teen Titans in Argentina. We provide our partners with deep OTT know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.