The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you might be wondering how to evaluate a TV series' performance and how to make informed decisions about content acquisition, programming, and distribution. This is where demand data comes in. Demand data measures the popularity of a TV series and helps to gauge audience engagement for a particular title and how it compares to other titles in the market. In this article, we will discuss the applications of demand data by analyzing the demand for "Teen Titans" in October 2023 in Poland.
One crucial benefit of demand data is that it can inform content valuation. In the case of "Teen Titans," content valuation can help entertainment executives determine the show's worth, whether it stands out in terms of a specific genre, or how well it has performed internationally. According to the analysis, "Teen Titans" recorded excellent demand data, with 8.3 times the audience demand of the average TV show in Poland over the last 30 days, and only 2.7% of all TV shows had this level of demand. Additionally, it recorded an increase in its demand over the last 90 days, reaching a peak rank of #40, with outstanding global performance in terms of longevity, momentum, franchisability, and reach.
Further analyzing the top 10 global markets where "Teen Titans" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. The United States recorded an outstanding demand for "Teen Titans," achieving 14.2x, while Brazil recorded outstanding demand as well. Across all markets, "Teen Titans" delivered exceptional travelability, indicating its potential for international appeal. As such, using demand data to value a TV show can provide entertainment executives with critical information to help them make better-informed content acquisition, programming, and distribution decisions.
Another critical use of demand data is scaling concept testing, allowing entertainment executives to identify which elements of existing content resonate with fans the most and to optimize upcoming productions for success. By examining the genre of "Teen Titans," it outperformed 99.2% of all thriller titles in Poland during October 2023. The audience demand for this show was also significant in Canada, Venezuela, South Africa, Paraguay, Jamaica, Mexico, and Trinidad & Tobago. Entertainment executives can, therefore, leverage this information for scaling concept testing in their regions.
Demand data can also provide insights into the best release strategy and pricing for a TV series. In the case of "Teen Titans," we can observe that demand spiked in late October, indicating that a targeted marketing campaign in anticipation of this period might have been successful. It slumped in its rank by 75 spots during October in Poland, indicating that a re-evaluation of the show's distribution strategy might be necessary in this region.
Finally, demand data allows entertainment executives to explore new markets for content distribution, find opportunities for monetization, and make informed decisions about platform and network fit. In Poland, audience demand for "Teen Titans" decreased by 39.9% during October 2023. By exploiting growth opportunities in other markets, Parrot Analytics can demonstrate how demand for a show is growing and capture new opportunities to monetize their content.
In conclusion, this analysis of "Teen Titans" for the month of October 2023 in Poland highlights the significant applications of demand data, including content valuation, scaling concept testing, release strategy and pricing, and exploration of new markets for content distribution, among others. As an entertainment executive, incorporating demand data in your decision-making processes can provide the insights needed to make informed content acquisition, programming, and distribution decisions.
Teen Titans's travelability to Poland in the last 30 days is 20%, which means that the audience demand for Teen Titans is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Titans travels internationally.
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Over the last 7 days, people who watch Teen Titans also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Titans, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Teen Titans in Poland. We provide our partners with smart television series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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