The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use audience demand data to make more informed decisions on content valuation, acquisition, distribution, and programming. Parrot Analytics' demand data can provide deep insights into audience behavior, which is a key component of content valuation. This article will explore how demand data for "Teen Titans" in Colombia during October 2023 can inform strategic decisions for entertainment executives.
One way demand data can assist in content valuation is by revealing how much a title is worth to a streaming platform. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. In this case, the demand for "Teen Titans" is 10.7 times the average show in Colombia over the last 30 days. This outstanding demand, which is 2.7% of all TV shows, indicates it is a strategic asset for a streaming platform. Furthermore, demand for "Teen Titans" has been increasing recently in Colombia, indicating its rising popularity and contributing to its increasing value.
Demand data can also help executives determine how a title drives engagement across the rest of the catalog and quantify the platform-specific marginal revenue contribution. This information can be useful for executives when deciding how much to spend on content, assessing a TV series' ability to drive subscriptions and mitigate churn. The demand for "Teen Titans" in Colombia has decreased by 20.3% during October. With this insight, executives can make informed decisions to optimize its marketing campaign ahead of release and maximize future content investments.
The travelability dimension, which measures a show's international demand relative to its home market, reveals "Teen Titans" has an exceptional level of demand globally, providing local executives with data to inform their acquisition decisions. In addition, Parrot Analytics' audience demand data can enable executives to assess the value of exclusivity, helping to plan the release strategy in a way that maximizes the impact on a specific audience.
Additionally, answering questions concerning supply and demand is another area where demand data can help. By examining the top 10 global markets where "Teen Titans" had the most outstanding demand over the last 30 days, we can identify geographic areas to produce or acquire content that will offer the greatest opportunity to generate revenue. For example, in Colombia, "Teen Titans" ranks at the 99.9th percentile in the thriller genre, higher than 99.9% of all thriller titles in Colombia. This information can help content distributors create strategic partnerships with other companies, ensuring greater exposure for their IP.
Finally, demand data can provide deep insights into audience behavior that can inform decisions on programming and scheduling. Momentum, longevity, and reach can help executives to understand the effectiveness of a marketing campaign for a show, compare a show's performance against other titles available on the market, and assess which shows should be bought to retain customers. In Colombia, "Teen Titans" achieved the peak rank of #18. This dropped by 16 spots during October.
In conclusion, Parrot Analytics' demand data can provide entertainment executives with valuable insights that can inform strategic decisions on content valuation, acquisition, distribution, and programming. By analyzing the demand for a show, executives can calculate the financial value of a series, inform acquisition decisions, optimize release strategies and pricing, and better understand their audience's tastes and preferences. Taking into account their decision-making process, our demand data of "Teen Titans" over the last 30 days in Colombia indicate a high-demand show which can generate revenue in any market as it has a loyal and large fanbase on top of being attractive to a broad audience.
Teen Titans's travelability to Colombia in the last 30 days is 8%, which means that the audience demand for Teen Titans is 8% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Titans travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Teen Titans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Colombia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Titans, for example, can be assessed for a market e.g. Colombia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Teen Titans in Colombia. We provide our partners with meaningful TV series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.