The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed decisions that will positively impact the platform, network, or production company you represent. You could use a tool like Parrot Analytics to assess the audience demand for a particular TV series, like "A Million Little Things," to make informed content, acquisition, distribution, or programming decisions.
Content Valuation - Demand data can be used to gauge content value by answering important questions such as how much a series is worth. Parrot Analytics’ content valuation system utilizes audience demand data to reveal the dollar value contribution of any title, in any region, on any platform. This way, you can determine how much to invest in a particular show by quantifying the platform-specific marginal revenue contribution and projecting how much revenue the show will generate in the future. In this case, the allocation of funds towards "A Million Little Things" would deliver a positive return on investment, given the outstanding global audience demand and relatively high position in Australia's market.
Programming and Distribution Decisions - Demand data can help you assess the potential success or failure of a show in a particular region or market. For instance, comparing "A Million Little Things" to other romance-related shows in Australia, it is in the 98.3th percentile, confirming its popularity in the genre. Additionally, tracking the changes in demand for a title in different regions over time could reveal opportunities to create tailored marketing or promotional strategies to boost growth in those areas. For example, the spike in demand for this show in Australia towards the end of March 2024 could be leveraged to encourage more engagement with "A Million Little Things" by viewers in that country. Furthermore, examining the show's performance in its top 10 global markets reveals which regions are generating the most demand, helping you make critical programming and distribution decisions.
Acquisition Decisions - With numerous titles available to acquire, determining which to focus on can be difficult. Here, demand data can aid in making informed acquisition decisions. Considering the audience demand for "A Million Little Things" globally, you could invest in acquiring, producing or distributing this title to help increase engagement and retain customers, which would translate to revenue growth.
Subscriber Retention and Acquisition - Audience demand data can reveal which titles are popular with your current viewers, helping you make decisions about what content to acquire or produce to cater to your audience. On the other hand, demand data could also be used to help you acquire new subscribers. For instance, if you want to grow your audience base, you can use demand data to determine which titles will attract more viewers to your platform.
In summary, Parrot Analytics' audience demand data can provide entertainment executives with valuable insights into the performance of TV series like "A Million Little Things" and guide strategic decisions across the entire spectrum of the entertainment industry. By leveraging demand data, executives can make informed acquisition, distribution, programming, and content decisions that drive subscriptions, retain customers, and maximize revenue.
A Million Little Things's travelability to Australia in the last 30 days is 48%, which means that the audience demand for A Million Little Things is 48% of the demand in its country of origin, United States. Click through to another market to discover how well A Million Little Things travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s A Million Little Things is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A Million Little Things, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for A Million Little Things in Australia. We provide our partners with essential media industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.