As an executive working in the entertainment industry, you know that making informed content decisions is essential to bringing in a dedicated audience and generating revenue for your platform. One way to do this is through the use of demand data and our case study specifically is on "American Dad!" in Australia for the month of November 2023.
Firstly, the demand data can help you evaluate the content valuation of the show. "American Dad!" has 13.6x the audience demand of the average show in Australia over the last 30 days. This high demand for the show suggests that it is worth a significant amount if it were to be sold to another streaming platform or SVOD service. The demand data can also help content executives determine exclusivity deals or licensing agreements in other regions and can quantify the platform-specific marginal revenue contribution.
Demand data can also provide insight into the show's demographic audience and help you make more informed programming decisions. For example, "American Dad!" is at the 99.8th percentile in the family genre for demand in Australia. This means it has higher demand than 99.8% of all family titles in Australia. You can use this information to plan your schedule and target relevant advertising campaigns at this demographic.
By examining the top 10 global markets where "American Dad!" is most in-demand over the last 30 days, we can see the demand data can provide insight into travelability and distribution. The show is popular in numerous international markets, with its home market, the United States, being the top market for demand. It also has high demand across various European and South American markets, which could help inform distribution decisions.
Demand data can also inform decisions about content acquisition and development. For example, we can see that shows like "The Simpsons," "Rick and Morty," "Bob's Burgers," and "South Park" are popular among fans of "American Dad!" This information can help executives looking to acquire or develop content to identify potential hit shows that may share similar audiences.
Finally, demand data and a show's Parrot Pulse can help with pre-release marketing efforts and provide insight into audience preference. You can use demand data to optimize your marketing campaigns, and the Parrot Pulse can offer unique insight into which talent or brands might be worth partnering with to expand your audience.
In summary, demand data can be a powerful tool for entertainment executives across a range of areas, from content acquisition and development to programming, distribution, and marketing. "American Dad!"'s outstanding performance in Australia over the last 30 days is an example of how a show's demand data can inform and guide strategic decision making.
