The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, understanding audience demand is no longer a matter of guesswork. You can now rely on data to make informed decisions about content, acquisition, distribution, and programming. Demand data is a powerful tool that can help you make strategic decisions. In this article, we will use the example of "American Dad!" in Australia to illustrate how demand data can be used.
One of the main ways demand data can be used is in content valuation, which uses demand data to determine the value of content. When it comes to "American Dad!", demand for the show in Australia is outstanding, with 14.1 times the audience demand of the average show in Australia over the last 30 days. This high demand level puts it in the highest percentile of TV shows. By examining the show's peak demand over the last year compared to the last 30 days, we can see that the demand for "American Dad!" has increased in popularity recently. This is a key consideration when valuing content.
Another way to use demand data is to inform content decisions. In the case of "American Dad!", we can see that the show is performing well both globally and in Australia. Specifically, it outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. Knowing this information can help executives decide whether to acquire or produce content, targeting shows that exhibit opportunities to acquire or produce based on demand data.
Demand data can also be used to inform programming decisions. The category with which "American Dad!" is most in-demand in Australia is family, meaning this show is likely to appeal to a family-oriented audience in Australia. Additionally, the show's demand data can be used to observe audience behavior and preferences to inform programming and to optimize a new upcoming production for success. Beyond informing programming decisions, demand data can also help to guide pricing strategies and optimize release strategies for upcoming seasons of a show to maximize its reach and audience engagement.
Lastly, demand data can be used to inform distribution decisions. By using travelability data, we can observe whether a show is successful in particular markets, such as "American Dad!" in Australia, where it has achieved outstanding demand. This knowledge can lead to better decision making around targeting particular platforms, regions, and audiences with effective marketing strategies.
In conclusion, entertainment executives can use demand data in various ways to make informed decisions about content, acquisition, distribution, and programming. Insights generated from audience demand can help executives to better understand their local and global market, optimize their programming strategies, and make informed decisions around content acquisition and distribution. By using demand data, executives can increase the chances of creating content that will resonate with audiences and maximize profits.
American Dad!'s travelability to Australia in the last 30 days is 61%, which means that the audience demand for American Dad! is 61% of the demand in its country of origin, United States. Click through to another market to discover how well American Dad! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s American Dad! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Dad!, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for American Dad! in Australia. We provide our partners with deep entertainment industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.