As an entertainment executive, you want to make informed decisions about your content. One way to do that is by leveraging demand data to gauge what viewers want. A case in point is "American Dad!", whose audience demand for the month of September 2023 in Australia was 12.6 times the average show. Here are some insights from the data analysis that can help inform your content decisions.
1. Content Valuation using Demand Data: How much is my series worth? Parrot Analytics' content Valuation System reveals the dollar value contribution of any title, to any platform, in any region. By using the demand data of "American Dad!" in Australia, you can estimate the series' value promptly. The 12.6 times audience demand would enable you to maximize ad revenue generated from the show, thus leading to higher content valuation.
2. Regional Demand Data: How can you calculate the ROI a specific title will bring for any given platform? The demand data for "American Dad!" showed that demand spiked in mid-September 2023 for Australia, with a month-on-month growth rate of 18.7%. You can influence the growth rate further by increasing the frequency of the show's airtime and by prioritizing advertising the show during peak viewing hours. Alternatively, you can negotiate better licensing deals with other streaming platforms in Australia interested in airing the show.
3. Travelability: The demand for "American Dad!" in Australia was 57% of the demand in its country of origin, the United States. From the Travelability analysis, you can determine the international audience's demand for content that originated in different markets. Therefore, you can use this information to determine which other markets to prioritize for airing the series and which languages need more localization.
4. Longevity: How well audience demand is maintained over time? The demand for "American Dad!" is exceptional and has seen a 10.5% growth in audience demand since its peak demand in the last 30 days compared to the previous year. Additionally, "American Dad!" has been on the air since 2005, with evidence of sustained demand over the years, indicating it has a longevity potential. Therefore, you can distribute the show to other markets, leverage its popularity and timeless demand rate to gain a new audience and maximize ad revenue.
5. Reach: The number of people expressing demand for a show. "American Dad!" has a wide-range appeal with high ranking in the Comedy genre, outstanding audience demand across all platforms and active for 20 seasons, meeting a range of generations and audiences in many countries worldwide. You can leverage this to gain new subscribers to your platform or other platforms if you are distributing content or air the show during peak viewing hours on your platform to attract a broad audience.
Demand data can also help with decisions concerning supply & demand, franchise monetization, and regional taste clusters, among others, as these help maximize content value. Take advantage of the insights to help inform your acquisition, distribution, and programming decisions and maximize ROI for your business.
