As an entertainment executive, the analysis of "American Dad!" for the month of December 2023 in Australia provides important insights into how demand data can be used to make more informed content decisions. Firstly, the exceptional demand for "American Dad!" in Australia, with 14.1 times the audience demand of the average show over the last 30 days and higher demand than 99.8% of all family titles, is a clear indicator of the show’s potential value to an SVOD platform or pay TV network.
Moreover, examining the top 10 global markets where "American Dad!" is most in-demand highlights the international appeal of the show, which could provide an opportunity to acquire or produce new content with similar characteristics to appeal to a global audience.
The information on the show's audience demand over time, as well as its performance relative to the average TV show on a rolling year basis, provides additional context on the potential longevity and popularity of the show. This can inform decisions concerning content acquisition or distribution strategies.
Furthermore, the Parrot Pulse for "American Dad!" across six dimensions reveals its global performance and potential, with outstanding ratings for travelability and franchisability. This could inform the decision to invest in spin-offs or franchises for the show, or in developing similarly positioned content with high potential for exploitation across different markets.
Finally, the analysis shows the most popular TV shows among the fans of "American Dad!", which could help identify potential talent or brands to partner with in content production or promotion.
Overall, the demand data is a valuable tool for content valuation, informing decisions on how much to spend on content, how much value it will provide to the platform, and which titles will be the best performing for subscriber acquisition or retention.
