The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data like the example of "Childrens Hospital" can help you to make more informed content decisions. Here are some ways demand data can help:
1. Content valuation: The dollar-value contribution of a title to a streaming platform can be determined using Parrot Analytics' content valuation system based on demand data. The system can reveal how much a series is worth, its baseline value, and how much of its value is driven by demand for one of its stars.
2. Acquisition decisions: Audience demand can help evaluate the worth of the title to a platform and whether the demand will translate into attractive subscriber numbers. An analysis of the related titles can further inform on the audience’s preference. For example, audience interest in "Childrens Hospital" reveals that fans of the show also like other Adult Swim programs such as "Rick and Morty" and "Krapopolis." These insights enable executives to make informed decisions about acquiring or investing in a program with real-time trend analysis.
3. Distribution decisions: The identification of the most popular countries or regions for the content enables the distribution of a program to a larger audience, help expand a platform's subscriber base and revenue pool. For instance, the Parrot Pulse for "Childrens Hospital" determined that the show has good international popularity across six dimensions, and that the most in-demand country is the United States. Additionally, the show outperformed the demand of the average TV show in all of its top ten global markets.
4. Programming decisions: By monitoring a show's audience demand in real-time, on an ongoing basis, executives can determine release strategy and pricing to maximize the show's potential, optimize pre-release marketing, and identify under-monetized titles. The demand for "Childrens Hospital" increased in Australia by 59.9% in February 2024, with the peak demand being 3.6 times the average in the last 30 days. Additionally, the show's longevity and momentum, pace of growth, were both rated as good.
5. Content decisions: By analyzing audience demand for a given genre or plot, executives can focus on identifying what resonates most with their target demographic. For example, "Childrens Hospital" is a drama program that has more audience demand than 95.1% of all drama titles in Australia, indicating that medical dramas have expanding demand in the region. Analysis of such trends in real-time will enable decision-makers to readily identify these shifts in preferences and react with programming choices that align with audience demand, and invest in genres popular to grow in the future and continue to retain subscriber loyalty to the platform.
Therefore, analyzing audience demand informs executives about the content that is most popular, the required content quality that audiences desire, which can lead to more informed decisions. The insights gleaned can help in investment decisions, such as how much to spend on content, planning release strategy, programming decisions, etc. Accessing these insights enables executives to make decisions based on current audience's preferences, likelihood of success, and potential growth in a given genre, resulting in the retention of current viewers, acquiring new subscribers, and overall increasing revenue.
Childrens Hospital's travelability to Australia in the last 30 days is 37%, which means that the audience demand for Childrens Hospital is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Childrens Hospital travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Childrens Hospital is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Childrens Hospital, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Childrens Hospital in Australia. We provide our partners with extensive TV series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.