The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand is crucial to making informed decisions regarding content, acquisition, distribution, and programming. Using the example of "Childrens Hospital" in Germany in January 2024, we can see how demand data can be used to enhance decision-making.
Firstly, content valuation enables executives to understand the worth of a show, and demand data forms the backbone of this. Parrot Analytics' content valuation system considers factors such as the dollar value contribution of any title, its ability to drive engagement and subscriptions, and its value to other platforms. By analyzing the demand for "Childrens Hospital" in Germany, executives can begin to understand the value of the show and its potential in other markets.
Secondly, understanding audience demand enables companies to make more informed decisions regarding their content strategy. Examining the audience demand for "Childrens Hospital" in Germany reveals that it has 2.2 times the audience demand of the average show in the country. It also shows that its demand has been decreasing slightly over the last few months. Additionally, the show is performing well in the drama genre, with higher demand than 94.1% of all drama titles in Germany. Knowing this demand data can help executives make decisions such as whether to continue producing the show and in what format, whether to promote it more aggressively, and whether to consider placing it in other markets.
Thirdly, demand data can help inform distribution decisions. By examining the top 10 global markets where "Childrens Hospital" is most in-demand, executives can understand where the show is performing well and where targeted promotion may be necessary. The show outperforms the demand of the average TV show in each of these markets, suggesting it has international appeal.
Finally, demand data is essential in understanding audience preferences and making programming decisions accordingly. By examining the shows that "Childrens Hospital" fans in Germany like, executives can gain insights into the type of content that appeals to the audience. Executives can also use demand data to optimize the release strategy and pricing of the show for maximum impact.
In conclusion, understanding audience demand through tools such as Parrot Analytics' demand data is crucial to making informed decisions in the entertainment industry. The example of "Childrens Hospital" in Germany in January 2024 demonstrates how demand data can inform content valuation, strategy, distribution, and programming decisions.
Childrens Hospital's travelability to Germany in the last 30 days is 24%, which means that the audience demand for Childrens Hospital is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Childrens Hospital travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Childrens Hospital, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Childrens Hospital in Germany. We provide our partners with comprehensive SVOD capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.