The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives from various companies such as OTT platforms, pay TV networks, and talent agencies can make more informed decisions regarding content valuation and distribution based on demand data. The case of "Grace", for example, offers numerous insights from the Parrot Analytics content valuation system that would be useful in making strategic content decisions.
One way demand data is useful is in content valuation. Parrot Analytics' content valuation system uses demand data to quantify how much a show is worth globally, which determines its monetary value to any platform in any region. The value of "Grace" in Australia over the past 30 days can be quantified through the demand data. The show has been watched by an audience 3.6 times larger than the average show in Australia over the past month, making it a valuable asset to any platform or distributor. Additionally, the show's demand has been increasing recently, indicating its value is growing.
Demand data can also inform decisions on programming and acquisition by revealing the most popular shows in a particular market. "Grace" is more popular than 96.2% of all drama TV show titles in Australia over the past month, according to Parrot Analytics. By looking at other shows that fans of "Grace" also like, entertainment executives can identify other titles to develop or acquire for their platform.
Demand data is particularly helpful in acquisition decisions, as it can provide insights into a show's ability to acquire subscribers or mitigate churn. Using demand data, entertainment executives can assess the ability of "Grace" to attract audiences and retain subscribers. During March, audience demand for "Grace" increased by 18.1% in Australia, while demand spiked in late March, indicating higher subscriber engagement around the show.
Demand data can also help entertainment executives optimize their marketing campaigns and distribution strategies. By understanding the show's peak demand periods and how it ranks in different global markets, they can determine the best release strategy for "Grace" and allocate funds to maximize future content investments. The top 10 global markets where "Grace" is most in-demand can also provide insight into where the show's spin-off potential is the highest.
In summary, entertainment executives across various companies can use demand data to make better programming and acquisition decisions. From content valuation to audience retention, demand data can offer insights into how titles like "Grace" are performing, their potential value to any platform, and how to optimize their marketing and distribution strategies.
Grace's travelability to Australia in the last 30 days is 93%, which means that the audience demand for Grace is 93% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Grace travels internationally.
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Acquire the best shows from partners such as ITV to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Grace), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Grace is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grace, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Grace in Australia. We provide our partners with valuable OTT know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.