The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data should be a critical part of your content valuation and decision-making process. One example of how you can use demand data effectively is by examining the performance of "Grace" in Spain during March 2024.
Demand data shows that the show "Grace" has been performing well on Spanish television, with 3.4 times the audience demand of the average show over the last 30 days. This high level of demand signifies that the show has the potential to hold its own against other popular titles.
The demand for content can help you with decisions concerning supply and demand. You can use the information to decide on the type of content that exhibits opportunities to acquire or produce. For example, you could use demand data to determine whether crime dramas, like "Grace," are currently in high demand in Spain. If so, it might be worth considering the creation of similar dramas or investing in the acquisition of such shows for your platform.
Using demand data can also help you determine how much content is worth in Spain and other markets, which can ultimately help you decide how much to spend on content. In the case of "Grace," you can see that the show has been performing well in Spain, with a 38.4% increase in audience demand compared to previous months. This information can help you determine if "Grace" would be a wise investment for your platform in Spain or if the funds might be better spent acquiring or producing other content types.
Furthermore, examining the top 10 global markets where "Grace" is most in-demand over the last 30 days, you can determine which audiences you should target for distribution of the show. For example, the show's number one market globally is the United Kingdom, where it achieved good audience demand of 3.6x. Therefore, it might be worthwhile to invest in advertising and distribution strategies that appeal to UK viewers.
Overall, demand data can be used to help you make more informed content decisions. It can help with decisions related to content acquisition, distribution, programming, and content valuation. By examining the audience demand for a show like "Grace," you can better evaluate its performance in the Spanish market and make more informed decisions about investment in similar content types.
Grace's travelability to Spain in the last 30 days is 93%, which means that the audience demand for Grace is 93% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Grace travels internationally.
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Acquire the best shows from partners such as ITV to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Grace), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Grace is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grace, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Grace in Spain. We provide our partners with essential content know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.