The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data of "Grand Designs Australia" for the month of March 2024 to inform your content-related decision-making process. First, through demand data analysis, you can understand the popularity of "Grand Designs Australia." Since it has 6.4 times the audience demand of the average show in Australia over the last 30 days, it is a popular show. You can also use demand data to compare "Grand Designs Australia" to other shows in the documentary genre and gain valuable insights. It ranks at the 99.2th percentile in this genre, meaning it has higher demand than 99.2% of all documentary titles in Australia.
Demand data can also help with content valuation and inform funding decisions. For instance, through Parrot Analytics content valuation system, which is based on demand data, you can calculate the dollar value contribution of any title, such as "Grand Designs Australia," to any platform, in any region. By doing so, you can determine how much to spend on content production or acquisition, or assess a TV series' ability to drive subscriptions and reduce churn.
By examining the top 10 global markets where "Grand Designs Australia" is most in-demand over the last 30 days, you can determine its travelability, which measures a show's international demand relative to its home market. You can also determine where to target your show's distribution and marketing activities. In this case, Australia is "Grand Designs Australia"'s number one market globally, indicating that the Australian market should be the primary focus when marketing the show.
Additionally, by analyzing demand data, you can assess the show's momentum and longevity, including how well it has maintained audience demand over time and how fast it is growing. You can also determine the show's reach, which will help you to understand its ability to acquire new subscribers.
Moreover, demand data analysis can inform your programming decisions. You can use information on other shows that fans of "Grand Designs Australia" also like to optimize your programming schedules. This data could also assist in identifying emerging genre trends or gaps in your programming library that the show could fill. By focusing on the specific questions asked in these content-related decision-making processes, you can use demand data to ensure that you make informed and valuable decisions that will benefit your organization and its stakeholders.
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Our TV audience measurement dataset is truly global. Discover how popular LifeStyle‘s Grand Designs Australia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for LifeStyle and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grand Designs Australia, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Grand Designs Australia in Australia. We provide our partners with comprehensive television analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.