As an entertainment executive, you are always looking for ways to make informed content decisions that will make your platform or network more successful. Demand data can help you achieve that goal. A case in point is the recent analysis of "Halo" in Australia for the month of October 2023. By examining the show's demand, we can highlight some of the ways that demand data can be used to make more informed content decisions.
One way to use demand data is to inform content valuation. By using demand data, you can determine how much a title is worth to any platform in a given region. In the case of "Halo," we see that it has a demand of 7.8 times the average show in Australia over the last 30 days. This information provides an insight into what the show is worth to a platform or network in Australia, and it can also help determine the value of the show on a global scale. Additionally, the Parrot Pulse for "Halo" provides an independent measure of its global performance across six dimensions, including reach, longevity, and momentum, which give executives insight into how the show is performing on a global level.
Another way to use demand data is to help with programming decisions. "Halo" ranks at the 99.5th percentile in the war genre, which means it has higher demand than 99.5% of all war titles in Australia. This information can help a network or platform understand how the audience is responding to the war genre, and it can also inform programming decisions related to war-themed content.
Demand data can also inform acquisition decisions. In the case of "Halo," we see that audience demand for the show increased in Australia by 3.2% during October. This information can be used to determine how much a platform or network should spend on acquiring or licensing the show for the Australian market. Additionally, by examining the top 10 global markets where "Halo" is most in-demand over the last 30 days, we see that the show outperforms the demand of the average TV show in each of these markets. This information provides insights into which markets the show is performing well in and which markets provide opportunities for growth.
Demand data can also inform distribution decisions. In the case of "Halo," we see that the show achieved outstanding audience demand of 12.4x in the United States, which means that it is performing extremely well in that market. This information can help executives determine which countries are a good fit for the show, and it can also help them determine the best way to release the show in each market.
In conclusion, demand data can be an invaluable tool for entertainment executives looking to make more informed decisions related to content valuation, acquisition, distribution, and programming. With insights gleaned from this data, executives can make decisions that will lead to greater success for their platform or network. In the context of "Halo," we see how demand data can be used to highlight the show's performance in different markets and help executives make data-driven decisions related to the show's distribution, acquisition, and programming.
