As an entertainment executive, it is essential to keep up with the latest trends in audience demand. This is where demand data comes into play. For example, let's take a closer look at the audience demand analysis of "Halo" in Australia for the month of January 2024.
Firstly, we can see that "Halo" has an outstanding demand of 11.3 times the average show in Australia, which is a good indicator of high audience engagement. Furthermore, only 2.7% of all TV shows have such high demand. By comparing the demand of the show in the last 30 days with the last 90 days, we can clearly see an upward trend, which is useful for determining the show's popularity and its potential for growth.
The show also has a peak rank of #37 in Australia, which indicates that the show is widely watched by viewers in Australia. Additionally, the demand data shows that "Halo" ranks at the 99.7th percentile in the war genre. This is a good indicator of the show's strong positioning in its genre and can be useful information for content acquisition or production decisions.
The data also shows some interesting insights into audience preferences for the show. For instance, the top ten shows that fans of "Halo" also liked include "Star Trek: Strange New Worlds", "Foundation", "Star Trek: Picard", "The Last Of Us", "House Of The Dragon", "Obi-wan Kenobi", "Westworld", "Rick And Morty" and "Moon Knight". By analyzing audience preferences in this way, entertainment executives can gain a better understanding of the type of content that appeals to viewers and adapt their content acquisition portfolios accordingly.
Another significant insight to consider when making content decisions is "Halo"'s travelability, which measures the show's international demand relative to its home market. "Halo" has outstanding travelability, meaning that it has significant global appeal. Furthermore, the show's momentum, longevity, franchisability, and reach are all rated as outstanding or good, which can be useful indicators of the show's potential value and success in the market.
To conclude, using demand data can provide entertainment executives with valuable insights into audience demand, preferences, and behavior. By analyzing data trends such as the audience demand for "Halo" in Australia, they can make more informed content decisions, including content acquisition, production, distribution, and programming decisions. Parrot Analytics content valuation system is based on demand data, enabling executives to calculate the dollar value contribution of any title, to any platform, in any region, and make better-informed decisions concerning content valuation.
