OTT platform executives, SVOD platform executives, and TV series financing companies can benefit greatly from demand data insights for informed content decisions. The popularity of a show can be quantified using Parrot Analytics' demand data and metadata on the show (such as its genre and geo-specific demand performance), which can inform strategic decision-making. This can result in more effective content investment decisions to satisfy global audiences. Using the example of "Halo" in Australia in December 2023, here are some ways demand data can be used:
Content Valuation: By evaluating demand data, entertainment executives can determine how much a show is worth to another streaming platform. They can also assess the show's ability to drive subscriptions and reduce churn. In the case of "Halo," measuring its 9.8 times the audience demand of the average show in Australia over the last 30 days, executives can see the show's outstanding demand performance and can place a higher value on it in the global market.
Supply and Demand Decisions: Demand insights can help entertainment talent agencies, TV production companies, studios, content distributors, and linear or pay-TV networks evaluate the potential of a title to look out for the concepts that need to be acquired or produced. For example, the data reveals that "Halo" fans are also interested in sci-fi titles like "Star Trek: Strange New Worlds", "Foundation", and "Star Trek: Picard," which creates an opportunity for these companies to produce or acquire similar content in the same genre to drive customer engagement.
Programming Decisions: By accurately identifying a show's demand levels, entertainment executives can make programming decisions that optimize the release strategy of the content. For instance, data shows that "Halo" experienced a spike mid-December 2023, allowing executives to strategically move the release of other content to avoid cannibalization of shows and maximize the attention given to "Halo."
Distribution Decisions: Demand insights can inform entertainment executives on which platforms to target for distribution of content based on audience demand. By examining the top 10 global markets where "Halo" is most in-demand over the last 30 days, executives can identify which platforms could benefit from acquiring the rights to "Halo."
In conclusion, the demand data provided by Parrot Analytics offers entertainment executives insights into audience demand to make more informed content decisions. Decisions in content valuation, supply and demand, programming, and distribution can all benefit from demand data insights. Executives can evaluate the data along with their intuition to make informed decisions about the content they produce, acquire, market, and distribute for maximum success.
