The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to keep up with the latest trends in audience demand. This is where demand data comes into play. For example, let's take a closer look at the audience demand analysis of "Halo" in Australia for the month of January 2024.
Firstly, we can see that "Halo" has an outstanding demand of 11.3 times the average show in Australia, which is a good indicator of high audience engagement. Furthermore, only 2.7% of all TV shows have such high demand. By comparing the demand of the show in the last 30 days with the last 90 days, we can clearly see an upward trend, which is useful for determining the show's popularity and its potential for growth.
The show also has a peak rank of #37 in Australia, which indicates that the show is widely watched by viewers in Australia. Additionally, the demand data shows that "Halo" ranks at the 99.7th percentile in the war genre. This is a good indicator of the show's strong positioning in its genre and can be useful information for content acquisition or production decisions.
The data also shows some interesting insights into audience preferences for the show. For instance, the top ten shows that fans of "Halo" also liked include "Star Trek: Strange New Worlds", "Foundation", "Star Trek: Picard", "The Last Of Us", "House Of The Dragon", "Obi-wan Kenobi", "Westworld", "Rick And Morty" and "Moon Knight". By analyzing audience preferences in this way, entertainment executives can gain a better understanding of the type of content that appeals to viewers and adapt their content acquisition portfolios accordingly.
Another significant insight to consider when making content decisions is "Halo"'s travelability, which measures the show's international demand relative to its home market. "Halo" has outstanding travelability, meaning that it has significant global appeal. Furthermore, the show's momentum, longevity, franchisability, and reach are all rated as outstanding or good, which can be useful indicators of the show's potential value and success in the market.
To conclude, using demand data can provide entertainment executives with valuable insights into audience demand, preferences, and behavior. By analyzing data trends such as the audience demand for "Halo" in Australia, they can make more informed content decisions, including content acquisition, production, distribution, and programming decisions. Parrot Analytics content valuation system is based on demand data, enabling executives to calculate the dollar value contribution of any title, to any platform, in any region, and make better-informed decisions concerning content valuation.
Halo's travelability to Australia in the last 30 days is 69%, which means that the audience demand for Halo is 69% of the demand in its country of origin, United States. Click through to another market to discover how well Halo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Halo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Halo, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Feb. 28, 2024, 1:01 p.m. PST using global demand content analytics from Parrot Analytics for Halo in Australia. We provide our partners with deep OTT insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.