The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide a wealth of insights that can help you make more informed content, acquisition, distribution and programming decisions. A great example of this is the use of demand data for "Harlan Coben's Shelter" in Australia during the month of March 2024.
One of the key insights we can derive from the demand data is content valuation. Using demand data, we can determine how much the series is worth and its contribution to any platform in any region. For "Harlan Coben's Shelter", we can see that demand for the series is 3.4 times higher than the average show in Australia, indicating good demand for the series.
However, we can also see that demand for the series has been decreasing recently and it dropped in its rank by 293 spots during March in Australia. Based on this insight, executives can make decisions on whether to invest further resources into the show or consider other titles with higher demand.
Another key insight we can gain from demand data is the show's performance in comparison to other shows in its genre. We can see that in March, "Harlan Coben's Shelter" ranks at the 96.0th percentile in the drama genre, meaning it has higher demand than 96.0% of all drama titles in Australia. This insight can help executives make decisions on acquiring or producing similar titles with high demand for the drama genre.
Demand data also enables analyzing viewer behavior, including which titles the show's fans also like. For "Harlan Coben's Shelter", we can see that fans of the series also like "Hijack", "For All Mankind", "The Family Stallone", "Reacher", "The Winter King", "Monarch: Legacy Of Monsters", "Foundation", "Justified: City Primeval" and "The Wheel Of Time". Understanding viewer behavior can help executives make informed decisions on programming similar titles together based on audience demand, engagement and retention and avoid relying on arbitrary genre categorization.
Additionally, demand data informs both programming and distribution decisions. By analyzing global demand for "Harlan Coben's Shelter," executives can identify new opportunity markets and decide how to release and price the content. The show could be strategically released in other regions or potentially acquired by other streaming platforms with high demand for this type of content. Executives can also use demand to evaluate which platforms would be a good match for the content.
In conclusion, analysis of "Harlan Coben's Shelter" in Australia for the month of March 2024 provides valuable insights for entertainment executives looking to make informed content, acquisition, distribution and programming decisions. Demand data can be used to derive insights on content valuation, genre and viewer behavior, global demand, and content distribution across different platforms. By leveraging these insights, executives can maximize the return on their investments, forecast demand and stay ahead of their competition.
Harlan Coben's Shelter's travelability to Australia in the last 30 days is 119%, which means that the audience demand for Harlan Coben's Shelter is 119% of the demand in its country of origin, United States. Click through to another market to discover how well Harlan Coben's Shelter travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Harlan Coben's Shelter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harlan Coben's Shelter, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for Harlan Coben's Shelter in Australia. We provide our partners with essential TV industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.