The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives, do you want to make more informed content acquisition decisions? Do you want to make more informed content distribution or programming decisions? Then making use of demand data is clearly the way to go. Demand data allows for the valuation of content, as well as optimization of content release strategies and pricing. Here is how demand data for Harlan Coben's Shelter for March 2024 in Brazil can be used to help executives in each position.
As a TV series financing company executive, you may wonder how to gauge the worth of a particular series before investing in it. Using demand data, you can determine the demand for the show in various markets relative to its average demand. In this case, Harlan Coben's Shelter has a good demand in Brazil and it ranks in the 96.0th percentile in the drama genre in March 2024. Furthermore, its demand in Australia, its top market, achieved a good audience demand of 3.1x, indicating strong demand there.
As an entertainment talent agency executive, one of your key considerations is which talent or brand to partner with to expand the audience. By analyzing the shows that fans of Harlan Coben's Shelter also like, the executive can determine which elements of the existing content the fans prefer and adjust upcoming productions to optimize success.
As an OTT platform or SVOD platform executive, you may want to focus on content that retains or draws a large number of subscribers to the network. In the case of Harlan Coben's Shelter, audience demand for the show increased by 65.7% in Brazil during March 2024. Additionally, the show's reach, which is the number of people expressing demand for a show, is okay. This could be an indicator of a dedicated but small fandom, making Harlan Coben's Shelter less likely to attract new subscribers.
As a TV production company executive, by examining demand data, you can determine which types of content exhibits an opportunity for acquisition or production. Also, using demand data for franchisability can help determine which IP to develop into a franchise or a spin-off.
Lastly, as a linear network or pay TV network executive, it's important to compare the performance of a show on a 1 year rolling basis versus the last 30 days. By doing this, executives can determine whether demand for the show is decreasing or increasing. For Harlan Coben's Shelter, while demand on a 1 year rolling basis averaged 4.4 times the average title, demand in the last 30 days was 3.1 times the title average, indicating a decrease in the popularity of the show.
In conclusion, demand data can be used for a wide range of strategic decision-making processes by entertainment executives. It poses deep insights into the demand of a show across various markets and can be used to make better content acquisition, distribution, and programming decisions. By using the analysis of Harlan Coben's Shelter for March 2024 in Brazil, executives can determine the value of content, improve their decision-making processes, and optimize future content investments.
Harlan Coben's Shelter's travelability to Brazil in the last 30 days is 187%, which means that the audience demand for Harlan Coben's Shelter is 187% of the demand in its country of origin, United States. Click through to another market to discover how well Harlan Coben's Shelter travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Harlan Coben's Shelter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harlan Coben's Shelter, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Harlan Coben's Shelter in Brazil. We provide our partners with far-reaching OTT know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.