The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive or stakeholder, you can leverage demand data to inform your content, acquisition, distribution, or programming decisions. For example, let's consider the case of "Harlan Coben's Shelter" in the United Kingdom for the month of March 2024.
By analyzing the show's demand data, we can determine that "Harlan Coben's Shelter" is 2.8 times more in-demand than the average show in the United Kingdom over the last 30 days, with only 8.6% of all TV shows having this level of demand. This information can inform content valuation by providing insights into a series' worth relative to the market average, which can help you make informed decisions on how to spend your content budget and negotiate licensing fees.
We can also see that the demand for "Harlan Coben's Shelter" has been decreasing, with its rank dropping by 281 spots in March compared to the previous month. This trend can inform acquisition decisions by indicating whether a show is still resonating with audiences and whether its performance justifies the investment.
Furthermore, examining the Parrot Pulse for "Harlan Coben's Shelter" across six dimensions such as global audience demand, travelability, longevity, momentum, franchisability, and reach can help determine the show's overall performance and potential. In this case, we can see that the show has good demand and travelability, okay franchisability and reach, and okay longevity, indicating that it's doing well globally, with good potential for international expansion, spinoffs, and future investment.
Finally, by analyzing viewer affinity, we can determine the top 10 global markets where "Harlan Coben's Shelter" is in-demand and outperforming the average TV show, such as Australia and the United States. This information can inform programming decisions by indicating which markets to target for distribution and marketing campaigns, as well as what content to feature to attract and retain audience segments across cultures and regions.
Overall, by leveraging demand data, entertainment executives can make more informed and strategic decisions that reflect their audiences' preferences and behaviors, effectively allocate their content budgets, and optimize their programming and distribution strategies for maximum impact and growth.
Harlan Coben's Shelter's travelability to the United Kingdom in the last 30 days is 115%, which means that the audience demand for Harlan Coben's Shelter is 115% of the demand in its country of origin, United States. Click through to another market to discover how well Harlan Coben's Shelter travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Harlan Coben's Shelter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harlan Coben's Shelter, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Harlan Coben's Shelter in the United Kingdom. We provide our partners with essential entertainment industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.