As a TV executive, you may be wondering how demand data can help you make more informed decisions regarding content and programming. Well, let's examine "Little Baby Bum" in Australia during October 2023 as an example.
Right off the bat, you can see the show has exceptional demand in Australia, with 11.6 times the audience demand of the average show in the country over the last 30 days. This information is essential for content valuation purposes as it can help you determine precisely how much the show is worth and how much of its value is being driven by demand. You can compare its value to other shows on your platform and plan accordingly, allocating your resources to foster its continued success or considering if the show has spin-off potential.
By comparing its demand trend over the last 30 days and 90 days, you can also determine how the show is performing as an acquisition-driving or churn-reducing title. If you notice a decreasing trend, you may need to re-evaluate its position on your platform and whether to continue investing in it.
Furthermore, the Parrot Pulse for "Little Baby Bum" provides you with an independent measure of its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. Understanding these dimensions is crucial when considering distribution decisions, which platforms to target, and in which regions to distribute the show.
Demand data can also inform your content form and format decisions, which is particularly crucial for the younger audience. Examining "Little Baby Bum's" performance in its genre and the engagement of its young viewers with its storyline can guide the types of content you may want to explore producing or acquiring, promoting creativity that aligns with audience preferences.
Lastly, demand can inform marketing decisions and help TV executives choose the right platforms and strategies. Knowing where the demand for "Little Baby Bum" is most prominent can guide you in selecting the best marketing strategies to promote the show to the right audience in different markets. Moreover, examining demand for similar titles that also appeal to "Little Baby Bum" fans can help guide you in joint promotion strategies or content recommendations.
In conclusion, leverage demand data to make more informed content, acquisition, programming, and distribution decisions in your role as an entertainment executive. Following the example of "Little Baby Bum," understanding audience demand, its performance over time, and across different dimensions, is essential to increase audience engagement, build popularity, and monetize content successfully.
