For entertainment executives looking to make informed content acquisition or distribution decisions, demand data can provide invaluable insights, particularly when it comes to content valuation. Let's take a look at how insights from demand data can be applied to Little Baby Bum in the Australian market during January 2024.
One of the first questions that content executives may ask is: how can you determine how much to spend on content? In the case of Little Baby Bum, demand data could be used to reveal the dollar value contribution of the title to any platform in any region, informing decisions about how much to spend on acquiring or producing similar content. As a show with 11.2 times the audience demand of the average show in Australia over the last 30 days, and higher demand than 99.6% of all family titles in Australia, the show's strong performance could be used to justify a higher investment.
Demand data can also be applied to help executives assess the value of exclusivity or estimate cannibalization of audiences if a title is available on multiple services. In the case of Little Baby Bum, demand data could be used to estimate the ROI the show would bring to a specific platform, and to compare the show's performance across different markets to understand which platforms would be most suitable for the show's distribution.
Another question executives may ask is how demand data can be used to inform content discovery and recommendations. Demand data can help answer questions such as what type of content exhibits opportunity to acquire or produce, or which titles should an executive buy if they want to grow their audience or keep current subscribers happy? In the case of Little Baby Bum, an examination of the top 10 global markets where the show is most in-demand could provide insights into which regions may be best suited for future content efforts.
Demand data can also be applied to optimize release strategy and pricing, which is particularly relevant for older shows such as Little Baby Bum, which was aired from 2011 to 2019. By examining how demand for the show has fluctuated over time and understanding how well audience demand is maintained over time, it's clear that the show has excellent longevity and sustained demand, making it a good candidate for catalog content acquisition to retain customers.
Overall, the demand data for Little Baby Bum in the Australian market provides valuable insights for entertainment executives across a range of areas, including content valuation, content acquisition, distribution, programming decisions, audience engagement, and more. As shown by the exceptional demand figures for this family-friendly title, demand data can be a powerful tool for making informed content decisions that can positively impact the bottom line.
