Demand data is a powerful tool that can provide insights to entertainment executives across the board, helping them make informed decisions. To illustrate how this works, we'll use Little Baby Bum as an example, and answer several of the key questions that content executives might have.
1. What is the current value of this title, and how can we maximize it?
Demand data can help quantify the dollar value contribution of any title, including Little Baby Bum, to any platform in any region. With its outstanding demand performance in Australia, "Little Baby Bum" is a valuable asset, likely driving significant revenue. With demand trending upwards YOY, savvy executives could consider leveraging this title even further, such as by producing spin-offs or investing more in marketing campaigns.
2. How successful has this title been, and what factors may have influenced its performance?
With demand data, executives can track the performance of a show over time, and identify spikes in demand. For Little Baby Bum, demand spiked in late August 2023 in Australia, indicating that something about the show resonated with audiences in that time period. By examining audience sentiment analysis or social media discussions around the show during that time, executives could identify elements that contributed to this increase in demand, and replicate this success in future content.
3. What other titles are most similar to Little Baby Bum, and how can we leverage this information to acquire new content?
Demand data also allows executives to identify shows that appeal to similar audiences. For instance, what other shows are fans of Little Baby Bum watching? By acquiring titles that have similar audiences, entertainment executives can expand their library in a targeted manner and maximize engagement and revenue.
4. What regions are most in-demand for this title, and what is the potential for expansion?
With data on global market demand, executives can identify areas where a title is most popular. For Little Baby Bum, its home market of the UK has the highest demand, but it is also performing well in Canada and New Zealand, indicating a potential opportunity for expansion. By targeting these regions with advertising or improving the accessibility of its content, Little Baby Bum could build on its success.
5. How well is this title likely to age?
Finally, with data on a show's longevity, executives can determine whether it will continue to be valuable over time. For Little Baby Bum, demand data suggests that it has a strong potential for longevity, with consistent demand over the course of a year and a sustained fan base. This bodes well for the studio holding the rights to the show, as it is likely to retain value for years to come.
By leveraging demand data, entertainment executives can make more informed content, acquisition, distribution, and programming decisions for individual series or an entire library. This helps them maximize revenue, increase engagement, and keep their platforms relevant and profitable over time.
