The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive, the demand data for "Making History" could be valuable to decision-making concerning content acquisition or streaming. In Australia, the show has an audience demand of 4.4 times greater than the average show, with only 8.6% of all TV shows achieving this level of demand. The demand for the show has also been increasing recently. Therefore, considering the show for streaming on your platform could be a great addition to your content library. Furthermore, regarding content valuation, Parrot Analytics' content valuation system could be used to estimate the dollar value contribution of "Making History" to your platform.
If you are a TV production company executive, the demand data for "Making History" could support your decision-making process as to whether to produce and finance a similar series that targets a time travel narrative. You can find out what genres are resonating most with your current audience, as well as pinpoint the most popular shows that have a higher demand from audiences. For instance, fans of "Making History" also like "Married At First Sight (US)", "Mysteries At The Museum", "Property Brothers", and "Jersey Shore: Family Vacation". Understanding audience preferences and the competition in the market is essential when producing new content for TV.
As a TV series financing company, understanding the momentum, longevity, and reach of a particular show such as "Making History" is crucial. The show's momentum, the pace of growth, is okay and longevity, which measures how well audience demand is maintained over time, is also okay. Meanwhile, its reach, the number of people expressing demand for its shows, is okay too. Hence, based on the demand data available, investing in series such as "Making History" could be a wise move for financing companies due to the increasing demand in recent months that indicates its potential for profitable returns.
If you are an entertainment talent agency executive, you can use the demand data for the show to assist in identifying the best talent and the most excellent fit for your clients and organizations. In doing so, you can decide which TV shows would help you acquire or retain subscribers. This data, combined with deeper insights such as affinity analysis, can help you gauge which networks or platforms to target for your clients' distribution and branding.
As a content distributor executive, you can use the demand data to find new opportunities to distribute your content globally. As an instance, the Netherlands has "Making History"'s third-highest demand over the past 30 days, with a good audience demand. Based on this data, you would be able to identify the most popular genres and the most in-demand locations.
In summary, the audience demand data for "Making History" in Australia indicates good potential for OTT platforms, TV production companies, TV series financing companies, and entertainment talent agencies. This data can inform various strategic decisions and provide insights into how to maximize returns from popular TV shows. Demand data is a handy tool to help you make a more informed and profitable decision.
Making History's travelability to Australia in the last 30 days is 99%, which means that the audience demand for Making History is 99% of the demand in its country of origin, United States. Click through to another market to discover how well Making History travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Making History.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Making History from partners like FOX.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Making History? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Making History. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Making History), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Making History, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Making History is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Making History, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Making History in Australia. We provide our partners with essential SVOD competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.