As a TV executive working at any level, demand data can provide valuable insights that can make more informed content decisions. The demand data for "Miracle Workers" provides insights on how it can be used to help make more informed acquisition, programming and distribution decisions.
One key insight that can be drawn from "Miracle Workers" data is that it has an outstanding level of audience demand in Australia. The demand data shows that it is 9.5 times more in demand compared to the average show in Australia over the last 30 days, making it a highly valuable property. Content valuation can be applied to this series and it's library, which allows platforms to start unbundling the value of content for any streaming service.
Another insight that can be drawn is that "Miracle Workers" has higher demand in the romance genre, which can be leveraged to inform the strategic acquisition of new titles in this genre. In addition, analyzing the top shows that the fans of "Miracle Workers" also like can help executives inform the decision of creating new titles that can have a cross-over appeal with this genre.
Travelability for "Miracle Workers" is also good, meaning that it has strong international demand compared to its home market. Executives can use travelability to determine which titles should be acquired or produced to support global SVOD expansion, and how funds should be allocated to maximize future content investments.
Furthermore, by examining the top 10 global markets where "Miracle Workers" is most-in demand, executives can make better informed programming and distribution decisions. For instance, it's number one market globally is the US, suggesting that it would perform well if distributed widely in America.
Lastly, the global demand across platforms, momentum, franchisability and reach can show executives areas to monetize the show that they may not have considered originally. With the total demand being outstanding, it shows the show has much potential and that it has a built-in audience. This can be used to create merchandise or a spinoff-franchise that can push the popularity of the show with the audiences.
In conclusion, demand data plays a vital role in empowering TV executives with the information they need to make more informed decisions. The demand data for "Miracle Workers" is a great example of the powerful insights that can be gained from analyzing audience demand metrics to inform content, acquisition, programming, and distribution decisions.
