If you are an entertainment executive, demand data can help you make more informed content acquisition, distribution, and programming decisions. We will use the example of "Miracle Workers" to illustrate how.
Firstly, content valuation is an essential aspect of any content decision, and demand data can be utilized for this purpose. The Parrot Analytics content valuation system is based on demand data, which reveals the dollar value contribution of any title to any platform in any region. With "Miracle Workers," you can gauge its worth in the Australian market, especially since its demand is good. Demand data is crucial in content value estimations, and it allows you to estimate the ROI a specific title will give you in any given region.
Secondly, understanding demand data and trends can help inform programming decisions. An entertainment executive can use demand data to figure out the genre preferences of viewers in the Australian market. For example, since "Miracle Workers" is in the romance genre, it is in the 99.6th percentile based on the demand it has generated in February 2024. Therefore, if you are an executive looking for programs in the romance genre, "Miracle Workers" would be a good option.
Thirdly, demand data can inform acquisition decisions, as it reveals the level of interest of people in a show or content. For example, "Miracle Workers" has increased in popularity, as demand for the show has increased by 23.5% in Australia in February 2024. Its outstanding audience demand in the United States is also worth noting, standing at 11.2x, which is more than 11 times as high as the average title in that region. This data offers valuable insight into the global demand for the show, making it an attractive acquisition option.
Fourthly, the Parrot Pulse for "Miracle Workers" can offer more information about its global performance. Entertainment executives can use the six dimensions of the Parrot Pulse to determine if the show is a good fit for their platforms. For example, "Miracle Workers" has exceptional longevity and momentum, meaning that the demand for the show is maintained over time, and its pace of growth is impressive. Franchisability is also good, which means there is the potential for any spin-offs.
Fifthly, discovering the preferences of viewers can help inform distribution decisions. We have found from comparing the top 10 global markets where "Miracle Workers" is most in-demand that the United States, Russia, the United Kingdom, Spain, Canada, and France all have outstanding demand for the show. By analyzing this demand data, executives can make informed decisions about where to prioritize distribution efforts.
In conclusion, demand data for any title like "Miracle Workers" is a powerful tool used to make informed content, acquisition, distribution, and programming decisions. Utilizing demand data can help industry executives find the content their viewers love most, measure its value, gauge global demand, and place it in the right markets for success.
