As an entertainment executive, understanding audience demand for TV shows is crucial to make informed content decisions. Parrot Analytics provides an economic valuation system for content based on global audience demand and supply, which helps determine more accurate content valuations. The analysis of "Miracle Workers" showcases how demand data can be used to make informed content decisions.
Firstly, demand data can indicate the demand of a particular show and an entire library on various platforms in different regions, allowing for content valuation. The demand for "Miracle Workers" in Australia is 7.6 times the average show in the country over the last 30 days, indicating good demand for the show. Therefore, this data can assist in determining the economic valuation of investing in "Miracle Workers" as a strategic asset.
Secondly, demand data informs audience taste and preferences, helping to determine the popularity of various genres with audiences. The show's demand profile indicates a ranking of 99.6% in the romance genre in Australia in January. Hence, content distributed under a similar genre would be an excellent investment choice for SVOD services.
Thirdly, comparing the performance of "Miracle Workers" on a 1 year rolling basis versus the last 30 days, there is an increase in popularity. Over the last 30 days, the show's demand is 24.8% higher compared to its demand on a year-long rolling basis. This increased popularity is an indication of the show's potential for future success.
Fourthly, demand data helps with subscriber acquisition and retention strategies. It indicates which titles should be acquired to keep current audiences happy, and which ones can attract new subscribers to the platform. By examining the top 10 global markets, Parrot Analytics identifies The United States, Canada, Russia, Spain, and the United Kingdom as the top five international markets with an outstanding demand for "Miracle Workers." Therefore, providing more investment funding for "Miracle Workers" can help acquire and retain audiences in these regions.
Finally, demand data is crucial in informing distribution decisions. It measures how the audience demand is maintained over time, which helps identify potential under-monetized titles. For instance, "Miracle Workers" has a good franchisability score (spin-off potential), which informs content distributors on the potential revenue-generating opportunities if the show is leveraged to its full potential.
Overall, Parrot Analytics demand data allows entertainment executives to make informed content decisions through data-driven insights and, in turn, maximize the success of their content.
