Entertainment executives have been facing numerous challenges owing to the increase in the number of new shows released every year. Several factors have raised the stakes for making strategic decisions about content acquisition, distribution, and production. The solution is in gathering insights on what viewers want and understanding trends that will shape the entertainment industry. Parrot Analytics' demand data can provide this crucial information, including the Target Audience, genre preference, popularity, trend analysis, regional preferences, and much more. The data can be used to make informed content, acquisition, distribution and programming decisions.
Looking at the example of the TV series "Robot Chicken," we can explain how Parrot Analytics' demand data can be used by entertainment executives. Firstly, concerning content valuation, demand data can reveal the value of content by assessing a series' audience demand, candidly answering "how much is my series worth?" Using demand data on "Robot Chicken," we can determine that it had 5.8 times the audience demand of the average show in Australia over the last 30 days. Its demand has also been increasing recently. This information is helpful in negotiating the price and value of "Robot Chicken."
Secondly, executives can use demand data to make informed acquisition decisions. In the case of "Robot Chicken," information about other shows that fans of the TV series also like, such as "Family Guy," "Bob's Burgers," and "Rick and Morty" can be used to determine if acquiring these shows would attract more subscribers to their SVOD service.
Thirdly, entertainment executives can use demand data to make informed distribution decisions such as deploying to international streaming services or linear TV network. The travelability measure for "Robot Chicken" is outstanding globally, with excellent demand performance in markets such as Canada, Germany, the United Kingdom, and Russia. This information can help content distributors decide where and when to distribute the TV series.
Fourthly, executives can use demand data to make informed programming decisions. The momentum behind the growth of "Robot Chicken" in Australia has been outstanding, rising by 34.9% in October 2023 alone. The data can help in managing programming schedules and budgets.
Finally, demand data from Parrot Analytics can be used to answer various questions entertainment executives have, such as how popular a show is relative to the market average, what genres and themes resonate most with their audience and which titles are performing well in specific regions.
Therefore, with Parrot Analytics' powerful demand measurement tools, entertainment executives can make informed strategic decisions for content, acquisition, distribution, and programming, ultimately filtering out the noise in the crowded entertainment marketplace.
