As an executive working in the entertainment industry, you must make decisions concerning content valuation, programming, distribution, and acquisition. The insights gained from demand data can assist you in making informed decisions. Let's explore some of the questions that can be answered using demand data and how the case of "Robot Chicken" in Australia, February 2024 can be used to illustrate these insights.
One of the key benefits of demand data is to inform content valuation. By using Parrot Analytics' content valuation system based on global demand data, you can quantify the dollar value contribution of any title to any platform in any region. Therefore, with "Robot Chicken" in Australia, February 2024, you can use demand data to address questions such as how much the show is worth, what is the baseline value of the title, and how can you assess its value relative to other shows in the same genre. We can see that the demand for "Robot Chicken" in Australia is good, with seven times the audience demand of the average show in the country over the last 30 days. The show has higher demand than 98.5% of all drama titles in Australia, and it ranks in the 98.5th percentile in the drama genre in February 2024. By leveraging demand data, you can gain a better understanding of the potential value of this show and how it compares to other shows in the genre.
Another valuable use case for demand data is to assist in acquisition decisions. Using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. You can also use demand data to understand which titles should be acquired to keep current audiences happy and which ones should be purchased to grow the platform's audience. In the case of "Robot Chicken" in Australia, February 2024, we can see that demand for the show is good in the country. Therefore, if you're an executive working for a streaming platform looking to acquire new content, "Robot Chicken" could be a viable option to consider.
Demand data can also be used to inform programming decisions. Using demand data, you can assess a TV series' performance as an acquisition-driving or churn-reducing title, calculate the ROI a specific title will bring for any given platform and assess the value of exclusivity. With "Robot Chicken," we can use demand data to understand how effective the show is in terms of retaining audiences over time. In this case, the show's longevity is outstanding, indicating that audience demand has been maintained over time. This insight could be useful when making decisions about renewing the show for another season.
Finally, demand data can help with distribution decisions. With demand data, you can assess the platform and network fit, compare content against other titles available on the market and find new opportunity markets for content distribution. In the case of "Robot Chicken" in Australia, February 2024, we can see that the show has a good demand in the country, with its audience demand being 33% of the demand in its home country, the United States. Additionally, by examining the top 10 global markets where "Robot Chicken" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. Understanding demand data can help executives determine which platforms to target when looking to distribute the content.
In summary, the demand data produced by Parrot Analytics can help executives in making decisions concerning content valuation, programming, distribution, and acquisition by answering questions such as how valuable is a particular show and its spin-off potential, how much it is worth to another streaming platform and how effective the show is in retaining its audience. Using "Robot Chicken" in Australia, February 2024, we can see how this data can be applied, demonstrating the various ways in which demand data can be used to make informed business decisions that can help organizations succeed.
