Entertainment executives, including those working with OTT, SVOD and TV series financing companies, can use demand data to make more informed content acquisition, distribution and programming decisions. A detailed analysis of "Robot Chicken" for December 2023 in Australia is an excellent example of leveraging demand data to make data-driven decisions.
Content valuation uses demand data to determine content value and answer questions such as "how much is my series worth?" By using demand data, it is possible to estimate how much a specific title is worth to any given platform based on the dollar value contribution it makes to that platform in any region. Parrot Analytics' content valuation system is an economic valuation system that uses global content demand and supply to determine content value.
One of the insights that executives could gain by analyzing the demand data for "Robot Chicken" in Australia during December 2023 is that the show has 5.8 times the audience demand of the average show, which is excellent. However, compared to its demand over the last 90 days, the demand has been decreasing. Executives could use this data to determine whether they should continue to license the show for their platform or whether they should explore other options.
Another insight is that "Robot Chicken" achieved the peak rank of #362 in Australia, moving up in its rank by 40 spots during December in Australia. The show also ranks at the 98.3th percentile in the drama genre in Australia, which means it has higher demand than 98.3% of all drama titles in the country. Executives could use this information to decide how to promote the show, where to place it on their platform, or to leverage the fanbase of "Robot Chicken" to attract audiences to other similar titles.
By examining the top 10 global markets where "Robot Chicken" is most in-demand over the last 30 days, executives can get an idea of where to distribute and promote the show. For example, the United States is "Robot Chicken"'s number one market globally with outstanding audience demand of 10.8x, followed by Canada where demand is outstanding. Other markets, including Romania, Germany, Netherlands, United Kingdom, Australia, Switzerland, and Sweden, have good to outstanding demand for the show.
Executives can also use demand data to support subscriber acquisition and retention strategies. For instance, by analyzing data on the shows that fans of "Robot Chicken" also like such as "Bob's Burgers," "Family Guy," "Star Trek: Discovery," and "Rick And Morty," among others, executives can decide whether to acquire these shows for their platform or to use them to attract new subscribers. The data can also help in making supply and demand decisions such as what content to produce or acquire to maximize global appeal and increase future content investments.
In summary, demand data provides valuable insights into content valuation, audience preferences, and the commercial potential of content in various regions. Through the use of demand data, entertainment executives can make informed decisions that can help them acquire, distribute, and program content that resonates with audiences, supports subscriber acquisition, and retention strategies, and ultimately drive revenue growth.
