The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, demand data can be used to provide valuable insights that will help make informed content, distribution, programming, or acquisition decisions. The data can show how popular a TV show is, how its popularity has changed over time, where it ranks in genre and other important industry metrics. Here's how demand data can be used to provide insights and answer your most pressing questions:
- Content Valuation: If you are a television executive, demand data can be used to estimate the value of your TV series or other assets. By analyzing the popularity of a series based on demand, you can determine how much it is worth, and how much of that worth can be attributed to demand for one of its stars. Additionally, by using demand data, you can calculate the return on investment a particular title will bring for any given platform. Content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service.
- Regional Demand Analysis: With demand data, executives can understand the popularity of a TV show relative to its market average and evaluate the audiences in different regions of the world. For instance, the analysis on "Robot Chicken" shows that it has been increasingly popular in the last 30 days in Australia, even though the peak demand has decreased relatively over the last 90 days. Also, when compared with other comedy shows in Australia, "Robot Chicken" is in the 97.7th percentile. By tracking regional demand data, media executives can track their audiences and adjust programming accordingly.
- Audience Taste Determined: Demand data allows television executives to gain insight into their current audience and can be used for scalable concept testing. Examining what production elements audiences like the most from the current content can improve their viewership. For example, demand data shows that fans of "Robot Chicken" also like "Family Guy," "Futurama," and "Bob's Burgers."
- Acquisition decisions: An essential part of content development decision-making is finding the type(s) of content that offer an opportunity to acquire or produce, also relying on demand data. By analyzing singular instances like "Robot Chicken" popularity, executives can predict and find new opportunity markets for content distribution.
- Distribution decisions: Executives can identify strategies to maximize release strategy, pricing, and growth by leveraging demand data. For instance, the analysis shows the demand spike late in March 2024 in Australia for "Robot Chicken," prompting executives to consider release timing strategy.
- Competitor Benchmarking: Demand data allows for competitive benchmarking, which helps provide insights on pricing, engagement, and other aspects that will help with content acquisition decisions. Also, companies can compare the popularity of one title with other titles available on the market for media mixed decision making.
Demand data is an essential tool that mining TV executives can use to make data-driven industry decisions. In this increasingly evolving industry, utilizing valuable metrics like the Parrot Pulse for "Robot Chicken" provided allows media executives to stay ahead of current trends and adjust programming accordingly.
Robot Chicken's travelability to Australia in the last 30 days is 23%, which means that the audience demand for Robot Chicken is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Robot Chicken travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Robot Chicken is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Robot Chicken, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Robot Chicken in Australia. We provide our partners with far-reaching television competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.