The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can play a significant role for entertainment executives when making content, acquisition, distribution, or programming decisions. One example of this is illustrated by the analysis of "Snowpiercer (2020)" for the month of March 2024 in Australia.
The demand data for "Snowpiercer (2020)" shows that it currently has 4.7 times the audience demand of the average show in Australia over the last 30 days. This indicates that the demand for this show in Australia is good. Additionally, the show has higher demand than 97.1% of all drama titles in Australia, ranking it quite high compared to its competition.
Executives can also use demand data to determine the show's peak rank, which for "Snowpiercer (2020)" was #636 in Australia. This show has seen a decrease in its demand in Australia by 9.1% over the month, but the overall audience demand across all platforms worldwide is outstanding, showcasing its global appeal.
The Parrot Pulse further measures the show's performance across six dimensions, such as travelability, longevity, momentum, franchisability, and reach, providing executives with in-depth insights into how the show fares in various regions. In the case of "Snowpiercer (2020)," its travelability is good, and it has sustained outstanding longevity, giving executives valuable information about the show's performance.
Moreover, the show's momentum is currently good, indicating the pace of its growth, and it has good franchisability or spin-off potential. The show's reach, or the number of people expressing demand for it, is also healthy and indicates that the show has a substantial audience base.
By examining the top ten global markets where "Snowpiercer (2020)" is in-demand, executives can see its popularity compared to the average TV show in each market. In the US, the show achieved outstanding audience demand of 11.0x, while in Russia, demand was also outstanding, and it outperformed the demand of average TV shows in other countries, including Canada, Netherlands, Ukraine, United Kingdom, China, Bulgaria, and Australia, where demand is good.
The data highlights how demand plays a vital role in valuing content, guiding executives in making informed decisions concerning the show's current and future content, acquisition, distribution, or programming strategies. For example, we can target recommendations to specific shows that Snowpiercer viewers enjoy, such as "For All Mankind," "Foundation," and "Westworld," indicating the potential for cross-promotion or development of content in these genres.
Demand data provides executives with valuable insights into several areas, including optimizing marketing campaigns, assessing audience retention and acquisition, measuring a series' performance against the competition, global expansion, selecting the right platform for distribution, and identifying under-monetized titles. In summary, harnessing the power of demand data enables entertainment executives to make informed decisions that will impact their bottom line, making it a crucial tool for those involved in the industry.
Snowpiercer (2020)'s travelability to Australia in the last 30 days is 38%, which means that the audience demand for Snowpiercer (2020) is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Snowpiercer (2020) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Snowpiercer (2020) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Snowpiercer (2020), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Snowpiercer (2020) in Australia. We provide our partners with meaningful content insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.