As an entertainment executive, you can use demand data to make more informed acquisition, distribution, programming, and content decisions. Looking at the example of "Sweet Magnolias" in Australia in October 2023, we can see how demand data can help you evaluate the performance and potential of a TV series.
Firstly, demand data can help in valuation. You can use it to calculate the dollar value that a title contributes to a platform and to estimate the content's ability to drive subscriptions and mitigate churn.
Additionally, demand data can reveal the audience's preferences and taste clusters, which can be helpful in choosing what type of content to produce or acquire. This can inform your programming and content acquisition decisions and help you select titles that have a high probability of success.
For example, analyzing the demand data for "Sweet Magnolias" in Australia in October 2023, we can see that the show has a good level of audience demand, with 3.2 times the demand of the typical show in Australia over the last 30 days. It also has a high percentile rank in the romance genre, indicating that it has higher demand than 98.2% of all romance titles in Australia.
Additionally, we can see that the show's momentum is outstanding, meaning that its popularity is growing fast. Comparing its performance over a year versus the last 30 days, we can see that "Sweet Magnolias" has become more popular recently, with its demand peaking at 4.4 times the average in the last 30 days, compared to 1.5 times over a year.
Moreover, the top 10 global markets where "Sweet Magnolias" is most in-demand over the last 30 days reveal that the TV series outperforms the demand of the average TV show in each of these markets. In Australia, the demand for "Sweet Magnolias" is good, indicating that the show has potential in this market.
Additionally, demand data can help you with distribution decisions. You can use it to assess where and how to distribute a TV series. In the case of "Sweet Magnolias," analyzing where its global demand is concentrated can help you determine where to distribute the content to gain maximum exposure and return on investment.
Finally, demand data can enable you to optimize your marketing strategy and better understand your audience by identifying where the demand comes from, and what other shows the fans of a particular series also like. This information can assist with pre-release marketing decisions and can help you cater to your audience by providing them with related titles that they may like.
